Integrated Paid & Organic Search Lead

Walz Tetrick Advertising; Mission (KS); Hybride; USD 95 000 - 130 000; Plein temps

Avantages offerts par ce poste

401(k) with employer match

Health insurance coverage (agency pays

Generous paid time off

Résumé du poste

Walz Tetrick Advertising in Kansas City is seeking a Media Supervisor to lead integrated paid search and organic search strategies for a portfolio of clients. You will own strategy, guide junior team members, and drive performance across search channels with a focus on revenue, ROAS, and conversions.

The role emphasizes connecting media performance with organic visibility, consumer intent, and client goals while evolving with AI and new search technologies.

Qualifications

• 5+ years in search marketing, paid search and SEO.
• Strong knowledge of Google Ads and Microsoft Ads; SA360 a plus.
• Experience with GA4, Semrush, Ahrefs, Screaming Frog.
• Strong understanding of AI-driven search and testing.
• Ability to analyze data and tell an actionable story.
• Experience managing multiple clients and deadlines.

Responsabilités

• Lead paid search and SEO strategy across client accounts.
• Plan, build, and optimize campaigns across Google Ads, Microsoft Ads, SA360.
• Develop campaign structures, bidding strategies, budgets, targeting, keyword strategies, and testing roadmaps.
• Monitor pacing and performance with a focus on revenue, leads, conversions, ROAS, CPA.
• Translate complex performance data into clear insights and recommendations.
• Identify opportunities across search, YouTube, and emerging inventory.
• Partner with content, web, UX, and client teams to turn SEO recommendations into action.
• Collaborate to evaluate paid and organic search together.

Connaissances

Paid search

SEO

GA4

SA360

Analytics

Team leadership

Outils

Google Ads

Microsoft Ads

SA360

GA4

Screaming Frog

Semrush

Ahrefs

Description du poste

Walz Tetrick Advertising in Kansas City is seeking a Media Supervisor to lead integrated paid search and organic search strategies for a portfolio of clients. You will own strategy, guide junior team members, and drive performance across search channels with a focus on revenue, ROAS, and conversions.

The role emphasizes connecting media performance with organic visibility, consumer intent, and client goals while evolving with AI and new search technologies.