Senior Paid Search Strategist for Growth

JPMorganChase; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

JPMorganChase in New York seeks a senior associate of paid media to independently manage defined campaigns within the Corporate & Investment Banking paid search COE, translating business priorities into effective search plans and coordinating input from multiple stakeholders.

You will optimize strategies to meet acquisition, lead-generation, and growth objectives, communicating risks clearly and advancing work within governance frameworks while maintaining high quality and regulatory compliance.

Qualifications

• 5+ years of relevant paid search experience across performance media, digital acquisition or lead-generation campaigns.
• Demonstrated experience managing paid search campaigns and defined workstreams with limited day-to-day supervision.
• Strong stakeholder management skills with experience coordinating input across multiple teams.
• Confidence presenting campaign recommendations and performance insights to technical and non-technical audiences.
• Working knowledge of paid search platforms and campaign-management tools; familiarity with SA360 and analytics platforms preferred.

Responsibilities

• Support the development and execution of paid search strategies aligned with acquisition, lead-generation, and business growth objectives.
• Independently manage defined paid search campaigns and workstreams – in partnership with the paid search COE – from planning and activation through optimization and performance reporting.
• Translate business priorities into channel plans, campaign structures, keyword strategies, testing plans, and measurable performance objectives.
• Monitor campaign performance and identify opportunities to improve efficiency, engagement, lead quality, and conversion rates.
• Conduct keyword research, audience segmentation, ad copy testing, bidding optimization, and landing-page analysis to improve campaign effectiveness.
• Execute A/B tests and test-and-learn plans to evaluate new tactics and automation opportunities.

Skills

Paid search management

Stakeholder management

Data-driven decision making

SA360 knowledge

Campaign optimization

Presenting to stakeholders

Analytics

Keyword research

Tools

SA360

Job description

JPMorganChase in New York seeks a senior associate of paid media to independently manage defined campaigns within the Corporate & Investment Banking paid search COE, translating business priorities into effective search plans and coordinating input from multiple stakeholders.

You will optimize strategies to meet acquisition, lead-generation, and growth objectives, communicating risks clearly and advancing work within governance frameworks while maintaining high quality and regulatory compliance.