Senior Paid Search Specialist

AVG; New York, Northern (NY, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Gen is a global cybersecurity and digital protection company seeking a Senior Paid Search Specialist to drive paid search campaigns across major business lines. You will manage hands-on SEM activities, optimize bidding, ad copy, and landing pages to maximize revenue and efficiency, while coordinating with product, design, content, and analytics teams.

The role emphasizes data-driven optimization, cross-functional collaboration, and strict adherence to performance targets, with an opportunity to

Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.
• Strong analytical and data-driven decision making.

Responsibilities

• Execute and optimize paid search campaigns end-to-end across assigned lines of business.
• Dedicate majority of time to hands-on SEM execution: keyword management, bidding, ad copy, landing page optimization.
• Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
• Manage monthly Paid Media budgets to align with revenue and Gross Profit Margin targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and inventory management.
• Navigate promotion of offers with compliance and targeting requirements.
• Communicate results and strategic initiatives to the team; collaborate cross-functionally to optimize channel performance.
• Use data to guide decisions and scale revenue and GPM for the channel.

Skills

SEM

Paid search

Keyword management

Bidding

Ad copy

Landing pages

Data analysis

Cross-functional

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Bing Ads

GA4

Job description

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.

When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen.

About the Role:

As a Senior Paid Search Specialist, you will play a key executional role on the media team by managing and optimizing paid search campaigns across major lines of business within the SEM channel. Reporting directly to the SEM Channel Manager, you will drive measurable results through hands-on campaign management with a focus on performance, efficiency, and continuous improvement.

Key Responsibilities:

• Execute and optimize paid search campaigns end-to-end across assigned lines of business, with a focus on revenue, efficiency, and growth.
• Dedicate the majority of your time to hands-on SEM execution, including keyword management, bidding, ad copy, and landing page optimization.
• Monitor campaign performance daily, identify trends, and take swift action to protect and improve results.
• Manage your monthly Paid Media budgets ensuring alignment to revenue and GPM (Gross Profit Margin) targets.
• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, and other facets of inventory management.
• Effectively navigate the promotion of offers that have compliance and targeting requirements.
• Communicate effectively to the team on reporting, results, and strategic initiatives and growth opportunities.
• Use data to guide decisions and action in order to scale revenue and GPM for this channel.
• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

About You

• Education: Bachelor’s degree in Marketing, Digital Media, or a related field.
• Experience: 5+ years of hands-on SEM experience with proven success managing $5M+ annual budgets.

Interview Process:

• TA Call
• Hiring Manager Interview
• Take Home Assessment
• Hiring Team Interview
• Hiring Team Interview
• Final Interview