Senior Associate, Paid Search

Wppmedia; Chicago (IL); On-site; USD 45,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media, the AI-driven media unit of WPP, is seeking a Senior Associate, Paid Search in Chicago. You will manage campaign execution, develop keyword lists, write ad copy, and oversee daily bid strategies while collaborating with senior teammates and clients.

The role requires 1+ year of paid search experience, SA360 proficiency, and strong Excel skills. You will train associates and contribute to strategic search planning.

Qualifications

• 1+ year or more of practical experience running paid search campaigns.
• Search Ads 360 / SA360 experience
• In-depth understanding of PPC campaign management and optimization
• Billing and financial management experience
• Proficient in Microsoft Excel
• Excellent verbal and written skills; organized and detail-oriented

Responsibilities

• Oversee day-to-day management of the search plan including bid recommendations, execution details, budgets and accounting.
• Develop initial keyword lists using brand territory and agency tools for review.
• Run search reports to identify new keywords, ad text, pacing and spend.
• Write initial drafts of ad creative based on briefs and client content.
• Upload and QA keywords, using Bid Management Tool processes.
• Stay updated on tools and interfaces (AdWords, Bing, Bid Management Platforms, SEMrush, etc.).
• Train Associates and supervise deliverables.

Skills

PPC management

SA360

Excel

Keyword research

Education

Bachelor’s Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

SA360

AdWords

Bing

Bid Management Tools

SEMrush

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary & Impact

As a Senior Associate, Paid Search, you will manage the campaign execution process for our clients. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Paid Search. In this role, you will have increased responsibility and accountability for campaign execution, gaining further exposure to client-facing opportunities. You will be regarded as the steward of the internal search planning process and expected to provide tactical recommendations to senior search teammates, digital team members, and clients.

Responsibilities

• Accountable for the day-to-day management of the search plan including oversight of bid recommendations, execution details, budgets/accounting.
• Develop initial keyword lists, using identified brand territory for Search Manager’s review industry, proprietary and agency tools for Manager review.
• Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend.
• Write initial drafts of ad creative text ads based on briefing materials, website content and client direction.
• Traffic, upload, and QA keywords, harnessing the Bid Management Tool process.
• Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
• Training of Associates and oversight of their deliverables.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year or more of practical experience running paid search campaigns.
• Search Ads 360 / SA360 (Strong Plus):Experience executing and managing search campaigns out of this platform.
• An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices.
• Prisma(Must-Have/Strong Preference): Exceptional billing and financial management experience
• Billing & Creative Management Experience: Proven capability to handle quick creative swaps, accurate timing of promotions, and overall billing reconciliation without human error.
• Proficient in Microsoft Excel.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

US Pay Range

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

$45,000—$90,000 USD

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