Manager, Paid Search & Social

Wppmedia; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision coverage

Dental insurance

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media is seeking a Manager of Paid Search & Social in a hybrid setting, overseeing strategic planning, operational management, and execution for client campaigns. You’ll guide junior members while focusing on strategy development, performance optimization, and cross-channel integration across search and social platforms.

The role emphasizes creating POVs, channel playbooks, and robust client reporting, with collaboration across internal teams to deliver cohesive campaigns and measurable

Qualifications

• Develop forecasts and media plans across Paid Search and Paid Social platforms.

Responsibilities

• Develop forecasts and media plans across Paid Search and Paid Social platforms.

Skills

Forecasting

Media planning

Campaign execution

Audience targeting

Keyword management

Bidding strategies

Creative testing

Analytics reporting

Team mentoring

Cross-channel

Tools

Google Ads

Microsoft Advertising

Meta

LinkedIn

TikTok

Pinterest

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Manager, Paid Search & Social

Role Summary and Impact

As a Manager, Paid Search & Social, you will be responsible for the strategic planning, operational management, and execution of a client's paid search (SEM) and paid social marketing initiatives. You will manage and guide less expert team members while focusing increasingly on strategy development, performance optimization, and cross-channel integration for dedicated account(s).

Skills and Experience

• Develop forecasts and media plans across Paid Search and Paid Social platforms.
• Understand the client’s product, competitive landscape, and overall marketing objectives to define integrated search and social campaign strategies and deliverable plans.
• Manage end-to-end campaign execution, audience targeting, keyword management, bidding strategies, and creative testing across paid search (e.g., Google Ads, Microsoft Advertising) and paid social platforms (e.g., Meta, LinkedIn, TikTok, Pinterest).
• Work closely with other internal departments to develop cohesive, fully integrated performance media campaigns.
• Monitor, track, and evaluate cross-channel campaign performance analytics based on critical client metrics and attribution models.
• Deliver monthly client reports detailing channel performance, actionable insights, and strategic recommendations.
• Think creatively and develop tools, automation scripts, and tactical frameworks to improve workflow and campaign efficiencies.
• Actively contribute to business reviews, corporate initiatives, automation projects, process changes, and rollouts as well as new business efforts.
• Create, or assist in creating, POVs, standard methodologies, channel playbooks, and key process documentation.
• Oversee and mentor junior team members, guiding their professional development and managing day-to-day tactical execution.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000—$140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide.