Senior Associate, Performance Marketing

Apartment List, Inc.; Northern (KY); Hybrid; USD 103,000 - 151,000; Full time

Job summary

Apartment List, Inc. is seeking a Senior Associate, Paid Search Marketing to lead our paid search program and drive new customer acquisition.

You will own day-to-day execution, bringing analytical rigor and business judgment to strategy execution, surfacing observations proactively, and delivering measurable results. You will optimize campaigns on Google Ads and Microsoft Ads, develop new keyword opportunities, and run structured A/B tests to improve conversion rates and ROAS.

Qualifications

• 3–4+ years in performance marketing.
• 2+ years focused on paid search/SEM.
• End-to-end management of Google Ads and Microsoft Ads campaigns.

Responsibilities

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS.
• Identify and develop new keyword opportunities and audience segments.
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates and campaign performance.
• Analyze search performance data to uncover growth opportunities and deliver actionable insights for decision-making.

Skills

Google Ads

Microsoft Ads

Paid search/SEM

A/B testing

Data analysis

Tools

Google Tag Manager

Conversion tracking

Apple Search Ads

Automated bidding

Job description

At Apartment List, we're on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We've helped millions of people find a home they love, and we're just getting started.

We're seeking a skilled Senior Associate, Paid Search Marketing to join our performance marketing team. This is a high-impact role critical to driving new customer acquisition and expanding our market presence through search channels. The right candidate will own day-to-day execution of our paid search program, bringing both analytical rigor and business judgment to their work, proactively surfacing observations and contributing to strategy over time, and moving fast on opportunities. This role has real ownership and impact. We're looking for someone who defaults to initiative and brings observations forward without being asked, and is energized by seeing their work translate into real results.

Key Responsibilities:

• Drive new renter growth by optimizing paid search campaigns, with a primary focus on Google Ads and Microsoft Ads, continuously refining to maximize ROAS
• Identify and develop new keyword opportunities and audience segments, expanding our reach and diversifying our search acquisition mix
• Design and execute A/B tests across ad copy and bidding strategies to improve conversion rates, user engagement, and overall campaign performance
• Analyze search performance data to uncover growth opportunities, proactively surface trends and anomalies, and deliver actionable insights and recommendations to inform decision-making at all levels.
• Work cross-functionally with brand, analytics, product, and engineering teams to align paid search efforts with overall business goals and leverage technical capabilities
• Own and be accountable for key performance metrics related to user acquisition, cost per acquisition, click-through rates, and overall search marketing efficiency
• Develop clear, insightful reports that translate complex search performance data into actionable recommendations for stakeholders
• Stay up-to-date with paid search platform updates, algorithm changes, and industry best practices
• Contribute to the development of our overall performance marketing playbook, sharing paid search best practices and learnings across the team to elevate our collective performance
• Document paid search learnings and testing outcomes to elevate our collective performance

Data-Driven Mindset

• Comfortable working with performance data and using it to guide campaign optimization decisions
• Strong analytical thinking and problem-solving skills specific to paid search metrics
• Ability to identify relevant KPIs for different search campaigns and initiatives
• Naturally curious and proactive about using data. Spots trends, asks questions, and brings observations forward rather than waiting for problems to surface.

Experience:

• 3-4+ years of experience in performance marketing with at least 2+ years focused on paid search/SEM
• Proven track record managing Google Ads and Microsoft Ads campaigns end-to-end. Owning outcomes, driving tests, and delivering results with genuine accountability for the program.
• Strong understanding of the search marketing funnel and proficiency in tracking and analyzing relevant metrics at each stage
• Experience in developing and scaling new search campaigns and keyword strategies
• Excellent communication and project management skills
• Ability to collaborate effectively with diverse teams

Nice to Have:

• Experience with Google Tag Manager, and conversion tracking
• Familiarity with other search platforms (Apple Search Ads)
• Experience with automated bidding strategies and machine learning optimization
• Familiarity with the real estate tech, marketplace, or tech industry

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US TTC range, which includes base salary and bonus, for this position is:

• Zone 1:$115,000 - $151,000 TTC (including $103,000 - $135,000 base salary) + equity
• Zone 2:$106,000 - $140,000 TTC (including $96,000 - $125,000 base salary) + equity
• Zone 3:$98,000 - $128,500 TTC (including $88,000 - $115,000 base salary) + equity

This reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.