Senior Paid & Organic Marketing Lead

Blacksmith Agency LLC; Minneapolis (MN); A distancia; USD 90.000 - 150.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Remote work

Descripción de la vacante

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role combines strategy and operations. You join sales calls, oversee internal and external specialists, build roadmaps and ensure campaigns deliver measurable outcomes.

Formación

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels simultaneously.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to build and articulate strategic recommendations for clients and account executives.
• Track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Responsabilidades

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conocimientos

PPC

SEO

Multi-channel strategy

Google Ads

GA4

Search Console

Keyword research

Analytics

Descripción del empleo

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As SEO Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This hybrid role combines strategy and operations. You join sales calls, oversee internal and external specialists, build roadmaps and ensure campaigns deliver measurable outcomes.