Remote Senior Paid Media & SEO Lead

Blacksmith Agency LLC; United States; Híbrido; USD 110.000 - 150.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client

Formación

• 4 to 7 years in PPC, SEO or multi-channel strategy (senior role).
• Experience leading cross-functional teams and client communication.
• Expertise with Google Ads, GA4, Google Search Console and keyword research tools.
• Ability to craft and articulate strategic recommendations for clients and account executives.
• Proven track record delivering measurable outcomes.

Responsabilidades

• Lead strategy for PPC and SEO across clients.
• Join sales calls to validate scope and pitch recommendations.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Conocimientos

PPC

SEO

Multi-channel strategy

Analytics

Client leadership

Herramientas

Google Ads

GA4

Google Search Console

Keyword research tools

Paid media optimization

Descripción del empleo

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization.

This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client