Senior Paid Media Strategy Lead

JLL; Denver (CO); On-site; USD 120,000 - 180,000; Full time

Job summary

JLL is seeking a Senior Manager of Paid Media to lead strategy and performance across multiple channels including search, display, social, and programmatic. You will manage budgets, optimize ROI, and collaborate with in-house teams and agencies to deliver cohesive campaigns that align with business goals.

The role requires expertise in B2B paid media, data-driven targeting, and strong communication. Expect cross-functional coordination, continuous optimization, and staying current with media

Qualifications

• Bachelor's degree in business, marketing, finance, or advertising.
• Experience in B2B paid media strategy, activation and optimization.
• Experience working as part of a team.
• Experience using data to drive audience targeting and marketing recommendations.
• Deep hands-on knowledge of paid media platforms covering search/social/display/programmatic.
• Excellent project management, communication, and collaboration skills.
• Proactive problem-solving with strong analytical skills.
• Experience with content syndication programs and vendors preferred.
• Experience with StackAdapt and ABM platforms such as 6Sense preferred.

Responsibilities

• Develop and execute multichannel paid media campaigns for defined segments to drive growth.
• Collaborate with in-house specialists and agencies to ensure on-time delivery.
• Manage budgets and optimize channel mix for ROI.
• Present investment cases to stakeholders controlling budgets.
• Coordinate with marketing calendar and campaign initiatives.
• Track and report results, providing actionable insights.
• Ensure data privacy compliance across paid media activities.
• Continuously test ad creative and targeting to improve performance.

Skills

B2B paid media strategy

Activation and optimization

Data-driven audience targeting

Team collaboration

Project management

Communication skills

Problem solving

Content syndication programs

ABM platforms knowledge

Education

Bachelor's degree in business, marketing, finance, or advertising

Tools

StackAdapt

6Sense ABM platform

Job description

JLL is seeking a Senior Manager of Paid Media to lead strategy and performance across multiple channels including search, display, social, and programmatic. You will manage budgets, optimize ROI, and collaborate with in-house teams and agencies to deliver cohesive campaigns that align with business goals.

The role requires expertise in B2B paid media, data-driven targeting, and strong communication. Expect cross-functional coordination, continuous optimization, and staying current with media