Media Strategist

NP Digital; United States; On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan with match

Paid time off

Wellness stipends

Home office stipend

Job summary

NP Digital is seeking a data-driven Paid Media Strategist to lead multi-channel campaigns for a high-value client portfolio. You will own strategy, monitor performance, and report results, while mentoring junior teammates. Extensive experience with Meta and Google Ads is required, with 3-5 years managing $400k+ monthly budgets.

Based in the US, this full-time role sits within the Accel division of our Paid Media team and offers growth opportunities across the department.

Qualifications

• 3-5 years of hands on experience setting up, optimizing and reporting on digital paid campaigns.
• Experience using GA4 and Google Tag Manager.
• Strong knowledge of eComm/Retail/Shopping and lead gen marketing tactics.
• Experience leading and mentoring direct reports.
• Strong presentation skills, customer focused & action oriented.
• Critical thinker, proactive, relentless learner, winning can do attitude.
• Strong attention to detail.

Responsibilities

• Develop and execute end-to-end multi-channel paid media strategies to align with business goals (Lead-Gen & Ecommerce).
• Own channel measurement: tracking, brand lift studies, and optimization against key metrics.
• Coordinate with Creative and Client Services teams.
• Build and execute creative testing roadmap and provide performance readouts.
• Provide clear creative direction to designers based on data and results.
• Communicate account changes and optimizations to the Account Manager and team members.
• Set up and optimize paid media campaigns across Google Ads, Meta, Microsoft, LinkedIn, Pinterest, and Amazon.
• Draft and review copy for paid ad campaigns based on best practices.
• Monitor daily spend to align with monthly budgets.
• Collaborate with Client Services to report performance and provide strategic recommendations.
• Create campaigns using buyer journey insights and competitive analysis tools.
• Build projections and forecasts for incremental client growth.
• Interface with C-level client contacts regularly.
• Oversee day-to-day team activities, project management, and best practices adoption.

Skills

Paid media strategy

Mentoring direct reports

Campaign optimization

Analytics & reporting

Presentation skills

Attention to detail

Tools

GA4

Google Tag Manager

Job description

NP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NPAccel focuses on creating innovative, adaptive, and data-driven digital marketing plans for our SMB clients. Obsessed with helping companies grow and exceed their goals with scalable solutions, NPAccel delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NPAccel is seeking an energetic, data-driven, and innovative Paid Media Strategist to join our Paid Media team. The ideal candidate has 3-5 years of managing paid media budgets of over $400k per month and understands what it takes to manage a large book of business, as well as create and develop strategies and concepts.

This position would be nested under the Accel division of our Paid Media team. Accel works with business spending $10,000+ on ads per month.

The Paid Media Strategist will be responsible for leading paid media strategy, monitoring performance, and reporting to clients. This person will also be expected to directly manage high-value client initiatives and provide strategies that lead to positive results.

To qualify you must reside and be eligible to work in the US.

RESPONSIBILITIES

Reporting to the Paid Media Manager, the Paid Media Strategist will be responsible for driving client success within their own book of business and work towards mentoring our junior team members across best practices for digital paid media.

You must have extensive experience with Meta and Google Ads.

Duties of the Paid Media Strategist:

• Develop and support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
• Own channel measurement: tracking, monitoring, brand lift studies and optimizing performance against critical metrics
• Coordinate with Creative and Client Services teams
• Develop creative testing roadmap and participate in creative briefing and performance readouts
• Provide clear creative direction to designers based on data and results
• Provide account changes and optimizations to the Account Manager and any other pertinent team members
• Set up, optimize and execute paid media campaigns using Google Ads, Meta, Microsoft, LinkedIn, Pinterest, and Amazon. Additional experience in other paid media channels is a plus.
• Write and review copy for paid ad campaigns informed by NPA best practices
• Monitor daily advertising spend per channel to align with client’s monthly budget pacing
• Collaborate with Client Services to report on campaign performance and provide strategic recommendations to clients
• Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
• Build projections and forecasting calculations as it pertains to incremental client growth
• Interface with C-level client contacts on a regular basis independently
• Manage the day-to-day team activities; project management and task prioritization, and campaign best practices and tools adoption

ABOUT YOU

• 3-5 years of hands on experience setting up, optimizing and reporting on digital paid campaigns
• Experience using GA4 and Google Tag Manager
• Strong knowledge of eComm/Retail/Shopping and lead gen marketing tactics
• Experience leading and mentoring direct reports
• Strong presentation skills, creative, customer focused & action oriented
• Critical thinker, proactive, relentless learner, winning can do attitude
• Strong attention to detail

BONUS POINTS

• Google Ads certifications
• Paid social experience: Pinterest, Twitter, Snapchat, TikTok, Reddit
• Programmatic experience
• Conversion Rate Optimization (CRO) experience
• Landing page platforms – Unbounce

ABOUT YOUR GROWTH

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together. Career path opportunities for this department includes:

• Associate Paid Media Specialist (typically 0-1 years)
• Paid Media Specialist (typically 1-2 years)
• Senior Paid Media Specialist (typically 2-3 years)
• Paid Media Strategist (typically 3-4 years)
• Senior Paid Media Strategist (typically 4-5 years)
• Paid Media Manager (typically 5-6 years)
• Senior Paid Media Manager (typically 6-7 years)

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Healthcare Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Employer-paid virtual healthcare support through First Stop Health
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up home office
• Employer-sponsored 401(k) retirement with Roth option

ABOUT THE COMPENSATION

• Base Salary: USD $80,000.00 - $95,000.00; depending on experience and skills

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.