Senior Paid Media Strategist — Data-Driven Campaigns

Adelphi Group; Washington; On-site; USD 59,000 - 65,000; Full time

Job summary

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, is seeking a Sr. Associate, Paid Media to execute day-to-day media planning and buying for assigned accounts. This role emphasizes digital and traditional media management and requires strong client service skills.

The candidate should bring problem-solving ability, excellent communication, and collaboration with internal teams to deliver strategic support. Office attendance is required per Omnicom policy.

Qualifications

• Bachelor’s Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Responsibilities

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with Creative team on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
• Works directly in social platforms to execute, manage, and optimize campaigns.
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
• Manages campaign execution from start to finish in partnership with account lead
• Supports the needs of direct manager and supporting media team members

Job description

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, is seeking a Sr. Associate, Paid Media to execute day-to-day media planning and buying for assigned accounts. This role emphasizes digital and traditional media management and requires strong client service skills.

The candidate should bring problem-solving ability, excellent communication, and collaboration with internal teams to deliver strategic support. Office attendance is required per Omnicom policy.