Senior Paid Media Strategist - D2C Growth, Remote

peaktwentyone; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Fully remote

Job summary

Peak 21 is seeking an experienced Media Buyer to join a high-growth D2C brand portfolio. The role focuses on scaling paid media across Meta, Google, and TikTok, driving the business from $24M to $75M in four years, with ownership of budgets and collaboration with creative teams.

You will develop and execute a data-driven growth strategy, optimize campaigns for profitability, and stay ahead of platform changes. This fully remote role spans time zones across the US and beyond.

Qualifications

• 3+ years of paid media or ecommerce growth for D2C brands.
• Experience with Meta, Google, and TikTok ads.
• AI-native approach to content creation, optimization, and reporting.
• Strong ownership mindset, proactive, and able to work across time zones.

Responsibilities

• Own and scale paid media campaigns across Meta, Google, TikTok.
• Lead creative concepting, briefing, and iterations with the creative team.
• Run structured experiments: tests on offers, audiences, and landing pages.
• Own metrics: ROAS, CAC, LTV, conversion rate, AOV, and margins.
• Collaborate with ops, production, email/SMS, and wholesale teams while maintaining ownership.
• Monitor platform changes and apply learnings to the strategy.

Skills

Paid media management

E-commerce

Meta/Google/TikTok ads

Creative briefing

Data analysis

AI optimization

Tools

Shopify

Klaviyo

GA/Analytics

Job description

Peak 21 is seeking an experienced Media Buyer to join a high-growth D2C brand portfolio. The role focuses on scaling paid media across Meta, Google, and TikTok, driving the business from $24M to $75M in four years, with ownership of budgets and collaboration with creative teams.

You will develop and execute a data-driven growth strategy, optimize campaigns for profitability, and stay ahead of platform changes. This fully remote role spans time zones across the US and beyond.