Senior Paid Media Strategist

Elk Marketing; United States; Remote; USD 120,000 - 135,000; Full time

Job summary

Elk Marketing is seeking an experienced Paid Media Specialist in the United States to manage and scale campaigns for ecommerce brands. You’ll own strategy, execution, and reporting across Google Ads, Meta Ads, and emerging formats, aligning with client goals and driving measurable ROAS.

You will collaborate with design, dev, and SEO teams, optimize budgets from six figures monthly, and leverage GA4, Looker Studio, and Triple Whale for insights and optimization.

Qualifications

• 5+ years of hands-on paid media management for ecommerce brands.
• Proven success scaling campaigns with large budgets and minimal oversight.
• Strong expertise in Google Ads and Meta Ads platforms and formats.
• Deep understanding of product feeds, catalogs, and dynamic creative.
• Solid CRO knowledge and collaboration with dev/design teams.
• Excellent client-facing communication and presentation skills.
• Experience with GA4, Looker Studio, and analytics tools.

Responsibilities

• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms.
• Build strategic roadmaps aligned with client goals and measurable impact.
• Present reporting, insights, and recommendations on client calls with confidence.
• Audit and restructure ad accounts for ROAS, performance, and efficiency.
• Write and test compelling ad copy, headlines, and creative hooks.
• Collaborate with SEO, design, dev, and email teams to align cross-channel strategies.
• Manage ad budgets ranging from $10K to $500K+ per month across clients.
• Oversee tracking, attribution, and performance measurement using GA4 and Triple Whale.
• Conduct competitive research and deliver actionable campaign improvements.

Skills

Paid media management

eCommerce advertising

Google Ads

Meta Ads

PMax/Shopping/DPA/ASC+

Creative testing

Cross-channel collaboration

Client-facing communication

AI-enabled workflows

Budget management

Tools

GA4

Looker Studio

Triple Whale

Shopify

BigCommerce

WooCommerce

Magento

Asana

Slack

Google Workspace

ChatGPT

Claude

Claude Code

Codex

Job description

What You’ll Do

• Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)

• Build strategic roadmaps that align with client goals and drive measurable business impact

• Present reporting, insights, and recommendations with confidence on client calls

• Audit and restructure ad accounts for optimal performance, ROAS, and efficiency

• Write and test compelling ad copy, headlines, and creative hooks

• Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies

• Manage ad budgets ranging from $10K to $500K+ per month across multiple clients

• Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale

• Conduct competitive research and deliver actionable insights for campaign improvement

What You’ll Bring

• 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands

• Proven success scaling campaigns and managing large budgets with minimal oversight

• Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+

• Deep understanding of product feeds, catalog management, and dynamic creative

• Strong grasp of landing page CRO principles and collaboration with dev/design teams

• Exceptional communication and client-facing presentation skills

• Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale

• Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento

• Comfortable using Asana, Slack, and Google Workspace

• AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.

• Ability to identify repeatable paid media workflows and thoughtfully integrate AI into reporting, campaign analysis, creative/ad copy ideation, data cleanup, SOP development, and internal tooling.

• Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns

What Onboarding Looks Like

First 30 Days

• Get up to speed on elk’s clients, team workflows, tools, and processes

• Audit assigned accounts and flag key opportunities or concerns

• Begin joining internal syncs and shadowing client calls with Paid Media teammates

60 Days

• Fully own strategy and execution for 3–5 client accounts

• Present insights and strategy updates directly to clients

• Collaborate cross-functionally on creative testing and CRO

90 Days

• Lead 5–8 client accounts with confidence

• Build long-term roadmaps and growth strategies tailored to each account

• Take full ownership of performance, pacing, and scaling recommendations

• Spot trends, share learnings with the team, and recommend new tactics, tools, or testing strategies

If you’re a strategic thinker, confident communicator, and performance-obsessed marketer who’s ready to make an impact, we’d love to meet you.

$120,000 - $135,000 a year