Senior Paid Media Strategist

Digital Waffle; United States; Remote; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Fully Remote Working UK/EU

International team trips

Company property in Barcelona

Home Office Budget £500

Job summary

Digital Waffle in the United Kingdom is seeking a Senior Paid Media & Growth Strategist to own paid media strategy across a boutique e-commerce portfolio. You’ll partner with founders and senior leaders to drive sustainable growth beyond ROAS.

You’ll shape strategy, optimize campaigns, test approaches, and align marketing with pricing, CRM and customer experience to deliver measurable commercial value.

Qualifications

• 5+ years' experience managing paid social campaigns across multiple e-commerce brands.
• Hands-on expertise with Meta Ads Manager and campaign optimization.
• Strong understanding of Google Ads and attribution models.
• Experience presenting strategic recommendations to non-technical stakeholders.

Responsibilities

• Develop and own paid media strategy across e-commerce accounts.
• Take ownership of Meta advertising campaigns: structure, budget, optimisation.
• Monitor performance and identify drivers beyond ROAS.
• Design testing across audiences, messaging, and creative.
• Identify opportunities for growth beyond paid media (CRM, pricing, UX).
• Connect marketing to profitability, margins, and CAC.
• Build relationships with founders and senior decision-makers.
• Collaborate with creative teams on ad concepts and assets.
• Deliver clear, commercially focused performance reports.

Skills

Paid social strategy

Agency experience

Strategic thinking

Client management

Tools

Meta Ads Manager

Google Ads

Job description

We're partnering with an ambitious, fast-growing digital marketing business looking to hire an experienced Senior Paid Media & Growth Strategist. This is an opportunity to take ownership of paid media strategy for a small portfolio of premium e-commerce brands, working closely with business founders and senior stakeholders to drive sustainable commercial growth.

This isn't simply a role focused on managing campaigns and improving ROAS. You'll be expected to look at the bigger picture, identifying opportunities and challenges across the wider marketing ecosystem, from website performance and pricing to creative strategy, customer acquisition and retention.

The Role

You'll manage paid media activity across a portfolio of up to five premium e-commerce clients, taking responsibility for strategy, campaign performance and client relationships. Working closely with senior leadership, you'll combine hands-on paid social expertise with a broader understanding of what drives profitable growth.

Key responsibilities include:

• Paid Media Strategy: Develop and implement performance strategies across multiple e-commerce accounts, ensuring campaigns align with wider commercial objectives.
• Campaign Management: Take ownership of Meta advertising campaigns, including account structure, budget allocation, optimisation and scaling.
• Performance Analysis: Monitor campaign performance, identify trends and understand the factors influencing results beyond headline metrics such as ROAS.
• Testing & Optimisation: Develop structured testing strategies across audiences, messaging, creative and campaign structures, making informed decisions on what to scale, improve or pause.
• Growth Strategy: Identify opportunities to improve performance beyond paid media, including website conversion, pricing, product positioning, CRM and customer experience.
• Commercial Performance: Connect marketing activity to wider business metrics such as profitability, customer lifetime value, margins and acquisition costs.
• Client Management: Build strong relationships with founders and senior decision-makers, acting as a trusted strategic partner and presenting recommendations with confidence.
• Creative Strategy: Work alongside creative teams to develop effective advertising concepts, provide direction on new assets and use performance insights to shape future campaigns.
• Reporting: Deliver clear, commercially focused reporting that translates complex performance data into actionable recommendations.

What We're Looking For

We're keen to speak with experienced paid media professionals who combine strong technical knowledge with commercial awareness and strategic thinking.

• 5+ years' experience managing paid social campaigns, ideally across multiple e-commerce brands within an agency environment.
• Strong hands-on experience with Meta Ads Manager, including campaign structure, Advantage+ and manual campaign strategies.
• Good working knowledge of Google Ads, including campaign types, bidding strategies and attribution.
• Experience growing premium or high-consideration e-commerce brands, ideally within sectors such as fashion, homeware, technology or lifestyle.
• A strong understanding of performance marketing beyond the advertising platform, including landing pages, conversion optimisation, pricing, CRM and brand positioning.
• Experience developing and delivering strategic recommendations based on performance data and commercial objectives.
• Confidence managing senior client relationships and communicating complex information to non-technical stakeholders.

Experience working within a smaller, independent or boutique agency would be particularly beneficial, where autonomy, ownership and a hands-on approach are important.

What's On Offer?

• Fully Remote Working: Work remotely from anywhere in the UK or EU, with a distributed international team.
• High-Profile Clients: Work with a select portfolio of premium e-commerce brands rather than managing a large volume of accounts.
• Strategic Influence: Work directly with business founders and senior leadership, having a genuine say in commercial and marketing decisions.
• Career Development: A meritocratic environment where progression is driven by performance, contribution and ambition.
• AI & Innovation: Exposure to advanced AI tools and the opportunity to help shape internal AI-powered systems and processes.
• International Team Culture: Regular company-wide trips, typically two to three times per year, with previous destinations including Spain, Italy, France and Austria.
• Team Accommodation: Access to a dedicated company property in Barcelona.
• Home Office Budget: £500 contribution towards your home working set-up.