Senior Paid Media Manager — Remote in FL, Equity Eligible

Climate First Bank; Lorida (FL); A distancia; USD 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

HSA

Stock options

Employee banking perks

EAP

Descripción de la vacante

Climate First Bank is seeking a Senior Manager, Paid Media to own the day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for the bank and its portfolio companies.

You will develop integrated strategies, build and optimize campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other platforms, and lead measurement and attribution efforts to improve ROAS and acquisition economics.

Formación

• 5+ years of progressive paid media experience, including direct ownership of paid search and paid social strategy, buying, execution, and optimization.
• Bachelor’s degree in marketing, advertising, business, analytics, or a related field, or equivalent education and experience.

Responsabilidades

• Own day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies.
• Develop integrated paid search and social strategies aligned to business priorities, audiences, funnel stages, geographies, budgets, and success measures.
• Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms.
• Monitor performance closely and make disciplined adjustments to bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategy.
• Manage daily and monthly pacing, forecast spend and outcomes, identify risks early, and recommend reallocations across channels and campaigns.
• Partner with Marketing Operations and cross-functionally to ensure conversion tracking, UTMs, audience logic, and reporting are reliable.
• Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results.

Conocimientos

Paid media strategy

Google Ads

Microsoft Ads

Meta Ads Manager

LinkedIn Ads

Budgeting & forecasting

Analytics & reporting

Cross-functional collab

Regulated industry acumen

Educación

Bachelor's degree in marketing or related field

Herramientas

GA4

UTMs

Excel

Salesforce

CRM data

Descripción del empleo

Climate First Bank is seeking a Senior Manager, Paid Media to own the day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for the bank and its portfolio companies.

You will develop integrated strategies, build and optimize campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other platforms, and lead measurement and attribution efforts to improve ROAS and acquisition economics.