Senior Manager, Media Planning

Climate First Bank; Florida; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Coverage

HSA

Employee Stock Options

Exclusive Employee Banking Perks

Employee Mortgage Product with special

64 Hours Paid Sick Time

Company-Paid Life Insurance

Short- & Long-Term Disability

EAP with counseling

Job summary

Climate First Bank is seeking a Senior Manager, Paid Media to own day-to-day paid media strategy, planning, buying, execution, and optimization for the bank and affiliated brands. You will partner with Creative, Marketing Operations, and Compliance to build an in-house capability for efficient, accountable media that ties directly to business outcomes.

You will lead integrated campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other platforms, with a focus on measurable

Qualifications

• 5+ years of progressive paid media experience with direct ownership of paid search and paid social strategy
• Experience owning budgets, forecasting, and performance optimization
• Bachelor’s degree in marketing, advertising, business, analytics, or related field

Responsibilities

• Develop integrated paid search and social strategies aligned to priorities and budgets
• Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn
• Monitor performance and run disciplined bid, budget, and keyword adjustments
• Manage daily/monthly pacing, forecast spend, and reallocations across channels
• Analyze funnel performance, CPL, CAC, ROAS and provide data-driven insights
• Collaborate with Creative, Marketing Ops, Finance and cross-functional teams to align on campaigns

Skills

Paid search

Paid social

Analytics

Budgeting

Campaign optimization

GA4

UTMs

Education

Bachelor's degree in marketing or related field

Tools

Google Ads

Microsoft Advertising

Meta Ads Manager

LinkedIn Ads

GA4

Job description

We are changing FINANCE to finance CHANGE! At Climate First Bank , we’re redefining what banking can be. As a Florida Benefit Corporation and FDIC-insured commercial bank, we offer a full suite of personal and business services—including solar, residential, commercial, ESOP Banking, Structured Finance and SBA loans—all designed to power a better future. We’re proud to be a Certified B Corporation, a member of 1% for the Planet, and part of the Global Alliance for Banking on Values (GABV), reflecting our deep commitment to sustainability, transparency, and ethical banking.

Petersburg, Winter Park, Mount Dora , and a growing digital presence , we’re proving that banking can be a force for good. We don’t just support environmental and social causes—we’re built on them.

OneEthos operates at the intersection of fintech and traditional banking to expand access to inclusive, values-driven financial services. Regulated by the Federal Reserve Bank, it equips Community Banks, Credit Unions, CDFIs, and Green Banks with ethical lending tools—especially in climate finance and solar lending.

Thrive at Climate First Bank

At Climate First Bank, we’re investing in your future. Please note that benefit eligibility varies by employment status and that benefits for part-time employees may differ from those listed below.

Compensation — In addition to the base salary, this position may be eligible for an annual bonus, incentives and equity. Actual compensation is based on industry salary ranges, internal salary structures, experience, skills and other job-related factors.

Health Coverage — 100% employer-paid for employees; Medical, Dental & Vision Insurance

Health Savings Account (HSA)

Financial Wellness & Wealth Building

• ~Employee Stock Options
• ~ Exclusive Employee Banking Perks
• ~Employee Only Mortgage Product with exclusive interest rates and terms.
• ~64 Hours of Paid Sick Time for all full-time employees.
• Company-Paid Life Insurance
• Short- & Long-Term Disability Insurance
• Employee Assistance Program (EAP) with free counseling, legal, and financial services.

What to expect as a Senior Manager, Paid Media

As Senior Manager, Paid Media, you will own day-to-day paid media strategy, planning, buying, execution, and optimization across paid search and paid social for Climate First Bancorp, Climate First Bank, OneEthos, and future portfolio companies. Partnering with Creative, Marketing Operations, business leaders, and Compliance, you will create the specialized in-house capability needed to make paid media efficient, accountable, and directly connected to business outcomes.

Paid Media Strategy & Planning

Develop integrated paid search and social strategies aligned to business priorities, audiences, funnel stages, geographies, budgets, and success measures. Recommend channel mix, investment levels, campaign sequencing, and forecasts grounded in opportunity and performance data.

Campaign Build, Buying & Platform Ownership

Build, traffic, launch, and quality-check campaigns across Google Ads, Microsoft Advertising, Meta, LinkedIn, and other approved platforms. Own campaign structure, keywords, audiences, targeting, bids, exclusions, naming conventions, UTMs, and platform settings so execution is accurate, scalable, and well controlled.

Optimization & Experimentation

Monitor performance closely and make disciplined adjustments to bids, budgets, keywords, search terms, audiences, placements, creative rotation, and landing-page strategy. Build a continuous testing roadmap that improves conversion, acquisition economics, and the quality of customers and leads generated.

Budget, Pacing & Forecasting

Manage daily and monthly pacing, forecast spend and outcomes, identify risks early, and recommend reallocations across channels and campaigns. Maintain precise visibility into committed, actual, and projected media investment in partnership with Marketing Operations and Finance.

Measurement, Attribution & Insight

Partner with Marketing Operations and cross-functionally to ensure conversion tracking, UTMs, audience logic, and reporting are reliable. Analyze funnel performance, CPL, CAC, ROAS, conversion quality, and other business outcomes; Creative & Cross-Functional Partnership - Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results. Partner with Social, CRM, web, product, sales, and business-line teams so campaigns, landing experiences, lead handling, and measurement work as one connected system.

Creative & Cross-Functional Partnership

Brief Creative on channel needs, provide evidence-based feedback, and identify the messages, formats, and assets required to improve results. Partner with Social, CRM, web, product, sales, and business-line teams so campaigns, landing experiences, lead handling, and measurement work as one connected system.

Mission, Risk & Responsible Media

Apply our mission and values to media choices while following bank policies, privacy requirements, platform rules, fair-lending considerations, and brand-safety standards. Partner with Compliance, Legal, IT, and subject-matter experts so targeting, claims, disclosures, data use, and campaigns are accurate, approved, secure, and responsible.

Experience & Education

You have 5+ years of progressive paid media experience, including direct ownership of paid search and paid social strategy, buying, execution, and optimization in an agency, in-house team, or both. You have a bachelor’s degree in marketing, advertising, business, analytics, or a related field, or equivalent education and experience.

Paid Search Expertise

You bring advanced, hands-on command of Google Ads and Microsoft Advertising, including campaign architecture, keyword strategy, match types, search-query analysis, negative keywords, bidding, quality signals, extensions, and conversion optimization.

Paid Social Expertise

You have deep experience with Meta Ads Manager and hands-on experience with LinkedIn and other relevant platforms. You understand audience strategy, prospecting, retargeting, creative formats, platform learning, and the differences between lead-generation and conversion objectives.

Analytical & Financial Acumen

You are highly quantitative and comfortable managing budgets, forecasting outcomes, evaluating acquisition economics, and diagnosing performance.

Measurement & Marketing Technology

You are proficient with platform reporting, GA4, UTMs, conversion tracking, Excel, and dashboard tools, and comfortable partnering on pixels, tags, CRM data, Salesforce, and offline conversion feedback. Google Ads and Meta certifications are valued.

Testing & Performance Mindset

You build structured tests with clear hypotheses, success criteria, and learning agendas. You balance short-term optimization with longer-term learning and know how creative, audience, offer, landing page, and lead follow-up combine to determine performance.

Banking, Fintech & Regulated-Industry Acumen

Experience in banking, fintech, lending, or another regulated category is valued but not required.

Ownership, Communication & Collaboration

You are a disciplined self-starter who combines platform fluency with strategic judgment.

How We Work Together at Climate First Bank

At Climate First Bank, we believe that how we work is just as important as what we do. Every team member is expected to deliver high-quality results on time—whether independently or in collaboration with others. You’ll be part of a supportive, mission-driven team where professionalism, communication, and collaboration are key to our collective success.

You’ll also be expected to stay informed and compliant with all regulatory policies, including BSA, AML, CIP, and OFAC. These aren’t just checkboxes — they’re essential to maintaining the trust and integrity that define our bank.

This role is remote within the State of Florida, ideally local to Central Florida. On site travel within the US may be required for company events and leadership sessions.

At Climate First Bank we truly believe that our people are our strength and the diverse talents they bring to our workforce are directly linked to our success. Diversity and inclusion are at the core of our values and mission. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

Equal Opportunity Employer/Disability/Veterans E-Verify Statement: This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.