Senior Paid Media Manager - Remote Growth Driver

Ethnik Living; Los Angeles (CA); Hybrid; GBP 17,000 - 33,000; Full time

Job summary

Ethnik Living is seeking a Senior Paid Media Manager to own and scale our paid advertising strategy across Meta, Google, and other platforms. You will manage campaigns from strategy to testing and optimization, aiming for profitable growth and high-value customer acquisition.

Collaborate with Growth, Creative Strategy, Graphic Design, Product, and Branding teams to create effective campaigns aligned with business objectives, while monitoring ROAS and CAC to drive sustainable expansion.

Qualifications

• 4+ years of paid media experience, preferably in DTC e-commerce or performance marketing.
• Proven experience scaling paid campaigns for US-facing consumer brands.
• Advanced hands-on expertise in Meta Ads Manager and Google Ads.
• Strong analytical skills and ability to interpret performance and business metrics.

Responsibilities

• Own and develop paid media strategies across Meta Ads, Google Ads, and other platforms.
• Plan, launch, manage, and optimize campaigns across prospecting, retargeting, and acquisition.
• Manage budgets, structures, bidding, targeting, and allocations.
• Build monthly media plans and testing roadmaps for launches and promos.
• Optimize performance across the customer journey from acquisition to conversion.

Skills

Paid media strategy

Meta Ads Manager

Google Ads

Campaign optimization

Analytics

Budget management

A/B testing

Tools

Meta Ads Manager

Google Ads

Google Merchant Center

GA4

Google Tag Manager

Conversions API

Shopify Analytics

Job description

Ethnik Living is seeking a Senior Paid Media Manager to own and scale our paid advertising strategy across Meta, Google, and other platforms. You will manage campaigns from strategy to testing and optimization, aiming for profitable growth and high-value customer acquisition.

Collaborate with Growth, Creative Strategy, Graphic Design, Product, and Branding teams to create effective campaigns aligned with business objectives, while monitoring ROAS and CAC to drive sustainable expansion.