Senior Paid Media Manager

Propellic - Travel Marketing; United States; Remote; USD 90,000 - 110,000; Full time

Job summary

A leading travel marketing agency is seeking a Senior Paid Media Manager to drive innovative paid media strategies, particularly on TikTok. The ideal candidate will have extensive experience in paid media and a proactive approach to automation and client collaboration. This remote role offers flexibility and a focus on creativity and strategic growth within a diverse team.

Benefits

Remote work flexibility

Partially-covered medical, dental, vision benefits

5% 401k match

Opportunities for continuous learning

Qualifications

• 3+ years of paid media experience with proven results on Google, Meta, and TikTok Ads.
• Experience with AI tools, scripts, or automation in campaign workflows.

Responsibilities

• Lead paid media campaigns across search and social channels, focusing on TikTok Ads.
• Continuously test and refine strategies across platforms using AI tools.

Skills

TikTok Ads

Google Ads

Meta Ads

AI Tools

Communication

Tools

AdCreative.ai

ChatGPT

Zapier

Job description

Join to apply for the Senior Paid Media Manager role at Propellic - Travel Marketing.

About Propellic
At Propellic, we're not just a marketing agency; we're the transformation catalyst in the travel and tourism industry. Since 2014, our mission has been to increase diversity in thought through the power of travel. Specializing in SEO and Paid Media, we aim to inspire 1 billion trips and become an industry leader in digital marketing for travel brands.

About The Role
The Senior Paid Media Manager will lead strategy and performance across a portfolio of accounts at a fast-paced travel performance marketing agency. This role is for someone who is not just experienced in paid media but actively shaping its future.

We’re looking for a marketer who is fluent in TikTok Ads, thrives on experimentation, and pushes beyond conventional tactics. You should have a strong foundation in platforms like Google and Meta, but TikTok should be your shining platform. You understand how to drive results in a creator-led, fast-moving environment.

You also seek opportunities to automate, using AI tools or building internal solutions to improve efficiency for yourself, your team, and your clients.

This role suits someone who combines hands-on execution with a builder’s mindset, is curious, resourceful, and always looking for smarter ways to work.

Key Responsibilities
Campaign Strategy & Execution

• Lead paid media campaigns across search and social channels, focusing on TikTok Ads to drive acquisition and engagement through creative experimentation.
• Continuously test and refine strategies across platforms, leveraging AI tools and automation for audience targeting, creative testing, and performance reporting.
• Stay updated on emerging trends, platform updates, and creative formats, and introduce new campaign ideas proactively.
• Develop strategic campaign plans based on data, aligned with client goals.

Automation & Innovation

• Seek ways to automate repetitive tasks using AI, scripts, or no-code tools.
• Prototype custom solutions to streamline reporting, performance analysis, and campaign management.
• Share insights and build repeatable processes to scale success across the team.

Client Leadership & Collaboration

• Serve as the strategic lead for your client portfolio, aligning business goals with tactical execution.
• Present performance insights and opportunities clearly and confidently.
• Partner with account managers and team members to craft integrated solutions that foster growth.

Qualifications

Must-Have:

• 3+ years of paid media experience with proven results on Google, Meta, and especially TikTok Ads.
• Experience with AI tools, scripts, or automation in campaign workflows; bonus if you have built custom solutions.
• Strong understanding of performance creative, especially in feed-native, short-form formats.
• Excellent communication skills to translate data into strategic insights.
• Proactive problem-solving mindset, always seeking better and smarter ways to work.

Nice To Have

• Experience in travel or seasonal, intent-driven verticals.
• Familiarity with tools like AdCreative.ai, ChatGPT, Zapier, or similar workflow tools.
• Platform certifications or experience with brand/creator partnerships.
• Knowledge of travel ad platforms like Sojern, Expedia Media Group, or Adara.

What Success Looks Like

• TikTok becomes a top-performing channel for multiple clients, driven by your strategies and creative input.
• Automation reduces repetitive tasks, freeing the team to innovate.
• Campaign performance improves quarter over quarter, fueled by AI insights and experimentation.

What We Offer

• Remote work flexibility within a global team.
• Partially-covered medical, dental, vision benefits, and a 5% 401k match.
• Opportunities for continuous learning, including industry conferences.
• A creative, strategic role focused on client partnerships rather than sales.
• Be part of a company shaping the future of travel marketing.

Work Environment Requirements

• Remote-first company; work from anywhere.
• Proficiency with modern technology and virtual collaboration tools.
• Reasonable accommodations available for qualified individuals with disabilities.

Commitment To Diversity

• Dedicated to creating a diverse, inclusive environment. All qualified applicants will receive equal consideration regardless of background or identity.

Application Process

• Initial screening interview
• Career history interview
• Sample campaign project
• Reference interviews

The Pay Range For This Role Is

• $90,000 - $110,000 USD per year (Remote)
• $80,000 - $105,000 CAD per year (Remote)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Marketing Services