Senior Paid Media Manager

Bentley Systems; Philadelphia (Philadelphia County); Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Great team culture

Global software leader

Competitive salary & benefits

Job summary

Bentley Systems is seeking a Senior Paid Media Manager to shape our paid media strategy across search, social, and display, collaborating with key business units to design cohesive, full-funnel campaigns. You will lead strategy and testing, then drive execution with a data-driven mindset.

You will guide budgeting, analytics, and attribution efforts, collaborating with senior leadership and mentoring junior team members to elevation. This role supports hybrid work across multiple U.S.

Qualifications

• Minimum 6-8 years of dedicated paid media experience.
• Hands-on expertise across Google Ads, Microsoft (Bing) Ads, LinkedIn, and Meta platforms.
• Advanced analytics and reporting using GA4, Looker, PowerBI; strong Excel skills.
• Experience partnering with cross-functional teams to launch integrated campaigns and reconcile budgets.
• Authorized to work in the United States.

Responsibilities

• Lead paid media strategy development, budget allocation, and financial reconciliation across platforms and units.
• Plan, launch, and manage full-funnel campaigns across search, social, and display; implement testing for optimization.
• Oversee data synthesis, dashboards, attribution models, and regular performance reporting.

Skills

Paid media strategy

Cross-functional collaboration

Analytics & reporting

Budget reconciliation

Mentorship

Strategic partnership

Tools

Google Ads

Microsoft Ads

LinkedIn Business Manager

Meta Business Manager

DemandBase

StackAdapt

Job description

Bentley Systems

Location: Denver, Colorado; Exton, Pennsylvania (Hybrid); or the Boston area.

Position Summary

Bentley is seeking a highly strategic Senior Paid Media Manager to join our growing global marketing team. In this dynamic role, you will be instrumental in shaping our paid media strategy across search, social, and display channels while working cross-functionally with key business units to design, launch, and optimize cohesive, full-funnel marketing campaigns.

This role is ideal for a proactive marketer who enjoys both strategic planning and hands‑on execution with a strong focus on data. You will partner closely with team leadership to adapt to evolving business priorities, while serving as a supportive mentor to help elevate and guide junior team members. If you thrive in a collaborative environment, enjoy finding clarity and strategic opportunities within complex data, and are passionate about driving team success, we would love to talk with you!

Responsibilities

Strategy & Budget Allocation

• Lead paid media strategy development, budget allocation, and comprehensive financial reconciliation across platforms and business units.

Campaign Execution & Testing

• Strategize, launch, and manage full-funnel marketing campaigns across search, social, and display.
• Implement robust testing frameworks to continuously optimize campaign performance and efficiency.

Analytics & Reporting

• Oversee comprehensive data synthesis, build performance dashboards, and develop advanced attribution models.
• Manage regular campaign reporting and turn ambiguous data into actionable, strategic insights for leadership.

Cross-Functional Project Management

• Act as a project manager for paid media initiatives, working seamlessly with internal teams to roll out campaigns for key business units.

Leadership & Mentorship

• Partner closely with the Paid Media Director and team leadership to support high-level objectives.
• Provide crucial support, mentorship, and guidance to junior team members to ensure the overall team's success.

Qualifications

• Minimum 6-8 years of dedicated paid media experience managing campaigns across search, social, and display channels.
• Required Platform Expertise: Hands‑on experience executing and optimizing campaigns within Google Ads, Microsoft (Bing) Ads, LinkedIn Business Manager, Meta Business Manager, DemandBase, and StackAdapt.
• Advanced Analytics & Reporting: Exceptional reporting and attribution experience. Ideal candidate is proficient in GA4, Looker (Data Studio), PowerBI, and possess advanced Excel skills to navigate and find clarity in ambiguous data.
• Preferred Tech Stack: Experience with Salesforce, Marketo, ClickUp, Optimizely, Intentsify, Swydo, G2, Lunio, and Opteo is highly preferred.
• Strong project management skills with a proven track record of working cross-functionally to launch integrated campaigns.
• Proven ability to act as a strategic partner to leadership, switching focuses rapidly without dropping the ball on core responsibilities.

Applicants must be authorized to work in the U.S. without current or future employer sponsorship.

What We Offer

• A great Team and culture – please see our colleague video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start.
• An attractive salary and benefits package.A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world.
• Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, Affi nitive Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request An Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at [e-mail]