Senior Paid Media Manager

Lowe Law Group; Ogden (UT); On-site; USD 80,000 - 120,000; Full time

Job summary

A legal services provider in Ogden, Utah, is seeking a Senior Paid Media Manager to lead their paid search and local acquisition efforts. This hands-on role requires a seasoned PPC expert who thrives on accountability and direct impact. Responsibilities include optimizing Google Ads and managing Local Services Ads, with a focus on performance metrics and lead quality. Candidates should have extensive experience with PPC management, particularly in legal or similar industries, and strong analytical skills. Competitive compensation offered.

Qualifications

• 7–12+ years of hands-on PPC experience.
• Deep expertise in Google Ads.
• Direct experience managing Local Services Ads.

Responsibilities

• Build, manage, and optimize branded and non-branded search campaigns.
• Own LSA setup, ranking, and ongoing optimization.
• Track performance from click/call → qualified lead → outcome.

Skills

Paid Media Management

Google Ads Expertise

Local Services Ads Management

Lead Generation Skills

Performance Tracking

Job description

We are hiring a Senior Paid Media Manager to personally own and execute our paid search and local acquisition efforts. This is a hands‑on, execution‑first role designed for an experienced PPC practitioner who wants direct ownership, accountability, and impact.

This is not a people‑management role and not a strategy‑only position. You will be in the accounts daily, making real optimization decisions and owning performance end‑to‑end.

If you enjoy building, optimizing, troubleshooting, and improving paid media performance yourself, and prefer ownership over delegation, this role is for you.

What This Role Is (and Is Not)

This role is:

• A team‑of‑one, individual contributor position
• Deeply hands‑on and execution‑focused
• Measured by real outcomes, not activity or meetings
• Designed for a senior operator who thrives on accountability

This role is not:

• A people management or team‑lead role
• A brand awareness or upper‑funnel position
• An agency oversight only role
• A role where execution is delegated to others

What You Will Own Day‑to‑Day

Paid Search (Google Ads)

• Build, manage, and optimize branded and non‑branded search campaigns
• Defend branded terms against competitors
• Manage bids, budgets, match types, negatives, ad copy, and extensions
• Monitor impression share, CPL, CPA, and lead quality
• Identify waste and reallocate spend quickly

Local Services Ads (LSAs)

• Own LSA setup, ranking, and ongoing optimization
• Dispute invalid or low‑quality leads
• Optimize service areas, hours, responsiveness, and lead mix
• Partner with intake/operations to improve call handling and outcomes
• Monitor review volume and velocity as a ranking lever

Performance & Attribution

• Track performance from click/call → qualified lead → outcome
• Diagnose performance issues and implement fixes independently
• Produce clear, honest reporting with actionable insights
• Surface risks early and propose solutions

How Success Is Measured

• Lead quality and conversion rates
• Branded search stability and efficiency
• LSA ranking consistency and dispute effectiveness
• Ability to independently manage and improve performance

What We’re Looking For

Required

• 7–12+ years of hands‑on PPC experience
• Deep expertise in Google Ads
• Direct experience managing Local Services Ads
• Experience in call‑driven, high‑intent lead generation
• Comfortable operating independently with full ownership

Strongly Preferred

• Personal Injury, legal, or other local call‑first industry experience
• Experience disputing LSA leads and managing ranking volatility
• Experience collaborating closely with intake or operations teams
• Track record of improving efficiency, not just increasing volume

Why This Role Is Unique

• Full ownership with no handoffs
• Senior‑level compensation for senior‑level execution
• Clear expectations and accountability
• Minimal bureaucracy and micromanagement
• Direct impact on revenue and performance

Important Note for Applicants

This role is best suited for a senior PPC practitioner who prefers execution and ownership over managing people. Candidates seeking a people‑leadership or high‑level oversight role will likely not find this position to be a fit.