Paid Media Manager Remote · Full-time

Pesty Marketing Inc.; United States; À distance; USD 120 000 - 150 000; Plein temps

Avantages offerts par ce poste

Fully remote

Annual raise based on performance

Unlimited PTO

Résumé du poste

Pesty Marketing Inc. is seeking an experienced Senior Paid Media Manager to own the Google Ads performance for a portfolio of pest control clients. You will manage budgets, optimize campaigns, and drive cost-efficient, high-quality leads in a mature data-driven environment.

You will work remotely from the United States, coordinating with the CEO and client teams, and you will be responsible for budgets, performance reporting, and strategic recommendations to maximize CPL efficiency.

Qualifications

• 6+ years managing Google Ads for B2C lead generation
• Experience managing $200K+ in monthly ad spend across multiple accounts
• Fluent English with strong written and verbal communication
• Available during U.S. Central business hours

Responsabilités

• Plan, launch, and optimize Google Ads campaigns, mainly Search
• Own daily optimization across 8 to 12 client accounts
• Operate within guardrails and identify growth opportunities
• Document client-approved budget changes and deliver yearly budgets

Connaissances

Google Ads management

B2C lead generation

GA4 proficiency

Google Sheets expertise

English fluency

US Central hours availability

Outils

GA4

Google Sheets

CallRail

HubSpot

Description du poste

Why This Role Exists

Pesty Marketing works only with pest control companies doing $1M+ in annual revenue. We're scaling quickly, and our paid media systems must deliver consistent performance as we grow.

Last year, we generated $2M in revenue. This year, we're on track to reach $3M. As we scale, paid media plays a critical role in driving predictable lead flow for our clients.

This role exists to ensure account-level performance consistency as volume increases, so CPL stays efficient, lead quality remains high, and paid media continues to be a reliable growth channel instead of a risk factor.

For the right person, this is an opportunity to own real budgets, work inside a mature system that values data and judgment, and grow into a Senior Paid Media Manager role.

Mission

Own the Google Ads performance of a portfolio of pest control clients, so every budget produces qualified leads at a predictable cost.

Outcomes

In 12 months, an A Player in this role consistently delivers:

• Non-branded Google Ads cost per qualified lead (CPQL) meets or beats the comparable LSA CPQL, capped at $150, in 80%+ of accounts
• Spend stays at or below 103% of approved budget in 90%+ of client-months, and overspending causes account-wide pauses in 5% or fewer
• At least 90% of approved budget is deployed in 80%+ of client-months
• An impression-weighted average Quality Score of 7+ on non-branded keywords in 80%+ of accounts
• Each year, every client gets a budget recommendation and a lead-volume projection, and 80%+ approve both in writing
• Offline customer conversions and live Customer Match lists running in 80%+ of accounts

Consistently Exceptional ratings in our Continuous Feedback System and strong account performance earn the next step: Senior Paid Media Manager.

Failure to protect lead quality or maintain performance consistency is considered underperformance.

What You'll Own

You report to the CEO.

Campaign strategy and execution

• Plan, launch, and optimize Google Ads campaigns, mainly Search
• Own daily optimization across 8 to 12 client accounts
• Operate within predefined guardrails while identifying and recommending growth opportunities
• Treat client budgets with discipline and respect, with no wasted spend

Planning and budgets

• Pace every account against its approved budget, and document client-approved changes
• Deliver each client's yearly budget recommendation and lead-volume projection, and get their approval in writing

Performance analysis and reporting

• Analyze performance using Google Ads, GA4, Google Sheets, and reporting dashboards
• Use CallRail as the primary SQL source of truth
• Support clients using HubSpot as a lead quality source of truth
• Deliver clear insights that explain why performance is changing, not just what changed

Collaboration and communication

• Collaborate with Account Managers, creatives, and the Funnel Architect
• Occasionally join client calls or emails to discuss performance and recommendations
• Translate performance data into clear, plain-language insights

Process and quality control

• Maintain clean campaign structure, naming conventions, tracking, and UTMs
• Set up and maintain offline conversions and Customer Match lists
• Contribute to SOPs, playbooks, and scalable workflows
• Protect lead quality through disciplined execution

Experience & Capabilities

Required

• Expert-level experience with Google Search campaigns
• Typically 6+ years managing Google Ads for B2C lead generation, or equivalent experience
• Experience managing $200K+ in monthly ad spend across multiple client accounts at once
• Strong track record optimizing for CPL efficiency and lead quality
• Strong working knowledge of GA4
• High proficiency in Google Sheets (data manipulation, formulas, analysis)
• Fluent English, with excellent written and verbal communication skills
• Available during U.S. Central business hours

How you've learned marketing

We strongly prefer candidates who:

• Have read books on marketing, especially on the fundamentals of direct marketing
• Can name marketers they've learned a lot from, and explain what they learned
• Have run paid campaigns with real money at stake, ideally their own
• Can hold an in-depth conversation about at least one area of paid media they know well

Certificates and courses are better than nothing, but on their own they aren't enough.

Nice to have

• Experience with CallRail or similar call tracking platforms
• Experience working with HubSpot as a CRM or lead quality source
• Experience contributing to SOPs or scalable paid media systems
• Familiarity with home services or local lead generation businesses

Core competencies (non-negotiable)

An A Player in this role consistently demonstrates:

• Accountability: enjoys owning numbers and results
• Judgment: protects lead quality while optimizing for efficiency
• Analytical rigor: digs into data instead of guessing
• Discipline: respects budgets and guardrails
• Proactivity: surfaces issues and opportunities early
• Autonomy: operates without needing step-by-step instructions
• Problem Solving & Curiosity: breaks down ambiguous performance problems, forms a view and tests it with data, and teaches themselves new channels and tools without being asked

How we assess this

Our interview process includes a case study: you'll review a client's Google Ads account and present what you'd change and why.

Who This Role Is Not For

This role is for someone who likes being accountable for real numbers, values clean systems, and understands that protecting lead quality is just as important as driving volume. It does not fit:

• Paid media managers who need constant direction
• Candidates uncomfortable owning performance outcomes
• Button-pushers who optimize without considering lead quality
• People who chase vanity metrics at the expense of sales results
• People who stopped learning once they knew the basics

Compensation & Benefits

• Base pay
• Annual raise based on performance
• Fully remote
• Unlimited PTO (2-week minimum encouraged)
• Professional development support