Senior Paid Media Leader - Meta, Copy & VSL (Remote)

Clients Blackbox, Inc.; New York (NY); Remote; USD 110,000 - 170,000; Full time

Benefits offered by this job

Paid time off

Training & development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, and testing. You’ll lead conversations with clients, develop testing strategies, and diagnose funnel improvements while coordinating with operations leadership.

You will write direct-response copy and VSL scripts, manage budgets, and optimize for lead generation and appointments. Strong communication and data-driven decision-making are essential.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience leading client conversations and strategy.
• Strong copywriting skills for direct-response ad copy and VSL scripts.
• Knowledge of tracking, pixels, and marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Develop testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.

Skills

Paid media

Meta advertising

Direct-response copywriting

Client strategy

Campaign optimization

Analytics

Communication

Tools

Meta Ads Manager

Zapier

Calendly

Pixels & tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, copy, and testing. You’ll lead conversations with clients, develop testing strategies, and diagnose funnel improvements while coordinating with operations leadership.

You will write direct-response copy and VSL scripts, manage budgets, and optimize for lead generation and appointments. Strong communication and data-driven decision-making are essential.