Senior Paid Media Lead — Remote, Flexible Schedule, Bonus

Clients Blackbox, Inc.; El Paso (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy, and testing. You will manage a portfolio of accounts, lead client conversations, and drive funnel optimization from strategy to execution.

You will craft direct-response copy, develop testing plans, and oversee pixel tracking, Calendly/Zapier integrations, and reporting. This role emphasizes growth, retention, and high-mileage results for financial services

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Strong direct-response copywriting skills including ad copy and video scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, analytical, and problem-solving skills.
• Experience managing multiple client accounts and leading client-facing strategy conversations.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

Paid media management

Meta advertising

Direct-response copywriting

Client communication

Analytics & optimization

Tools

Meta Ads Manager

Calendly

Zapier

Facebook Pixel & tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, copy, and testing. You will manage a portfolio of accounts, lead client conversations, and drive funnel optimization from strategy to execution.

You will craft direct-response copy, develop testing plans, and oversee pixel tracking, Calendly/Zapier integrations, and reporting. This role emphasizes growth, retention, and high-mileage results for financial services