Senior Paid Media Lead - Meta Ads & Copy (Remote)

Clients Blackbox, Inc.; Denton (TX); A distancia; USD 90.000 - 115.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Training & development

Work from home

Flexible schedule

Performance bonus

Descripción de la vacante

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta advertising and media strategy. You will lead accounts end-to-end, from strategy and conversations with clients to creative testing and funnel optimization.

The role emphasizes direct-response copy, VSL scripts, and data-driven decisions to improve booked appointments and client retention. Ideal candidates bring 5+ years of hands-on paid media experience, strong copywriting, and a track record of

Formación

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to meet defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, analytical, and problem-solving skills.

Responsabilidades

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Conocimientos

Paid media

Meta advertising

Client management

Copywriting

Analytics

Herramientas

Meta Ads Manager

Tracking pixels

Zapier

Calendly

Descripción del empleo

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta advertising and media strategy. You will lead accounts end-to-end, from strategy and conversations with clients to creative testing and funnel optimization.

The role emphasizes direct-response copy, VSL scripts, and data-driven decisions to improve booked appointments and client retention. Ideal candidates bring 5+ years of hands-on paid media experience, strong copywriting, and a track record of