Senior Paid Media Data Domain Lead (DTC & HCP)

AbbVie; Illinois; On-site; USD 190,000 - 230,000; Full time

Job summary

AbbVie seeks an Associate Director, Paid Media DTC & HCP Data Domain Owner to lead data across DTC/HCP channels. You will align data strategies with enterprise priorities and govern agency data workstreams with cross-functional teams.

You will drive data strategy, governance, and analytics in a complex org, partnering with internal teams and external partners to enable activation, measurement, and optimization across AbbVie's brands.

Qualifications

• Bachelor’s degree required.
• Pharma experience is required.
• 10+ years in media, media data, measurement, martech or related disciplines; at least 6+ years in a leading media agency.
• Experience with DTC and HCP media data environments.
• Familiarity with MMx, data pass back, taxonomy governance, and data validation.
• Proven track record managing external agency and publisher data relationships.
• Knowledge of CRM, CDP, audience activation, and privacy workflows.
• Experience with martech and data governance in a large enterprise.
• Ability to navigate complex, matrixed organizations and manage multiple priorities.

Responsibilities

• Lead Enterprise Data Strategy for 70+ brand plans across HCP and DTC.
• Define success metrics and integrate paid media data into enterprise measurement frameworks.
• Establish cross-functional ways of working with Media, APEX, BTS and partners.
• Ensure data governance frameworks with external agencies and compliant data practices.
• Drive scalable data ownership and activation processes across agencies and platforms.
• Support MMx data validation and data integrity initiatives.
• Translate technical data needs into clear, actionable recommendations for stakeholders.

Skills

Data governance

Marketing data

CRM/CDP

Agency management

Stakeholder alignment

MarTech/data-ops

Education

Bachelor's degree

Tools

CRM systems

Job description

AbbVie seeks an Associate Director, Paid Media DTC & HCP Data Domain Owner to lead data across DTC/HCP channels. You will align data strategies with enterprise priorities and govern agency data workstreams with cross-functional teams.

You will drive data strategy, governance, and analytics in a complex org, partnering with internal teams and external partners to enable activation, measurement, and optimization across AbbVie's brands.