Associate Director, Paid Media Data Strategy & Governance

Allergan

Mettawa (IL)

On-site

USD 170,000 - 230,000

Full time

3 days ago

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Job summary

AbbVie is seeking an Associate Director for Paid Media DTC & HCP Data to lead the enterprise data strategy for paid media across DTC and HCP channels. You will align data priorities with business needs, govern data with agencies, and ensure feasible, compliant data solutions.

You will connect internal teams with external partners to enable scalable data activation. The role emphasizes governance, cross-functional collaboration, and data-driven decision making to support large-scale media

Qualifications

Bachelor’s degree required.
Pharma experience is required.
10+ years in media, media data, measurement, martech, or related disciplines; at least 6+ years in leading media agency environments.

Responsibilities

Serve as data SME for paid media data across DTC and HCP channels.
Define and align data strategy with enterprise data priorities.
Ensure data governance and compliance with privacy regulations across partners.
Drive data activation, validation, and measurement across campaigns.
Establish cross-functional workflows and accountability for data initiatives.
Manage relationships with external agencies and publishers to ensure data standards.