Director, Paid Media Data Strategy — DTC & HCP

SmartRecruiters, Inc.; Mettawa (IL); On-site; USD 142,000 - 269,000; Full time

Job summary

AbbVie in the United States is seeking an Associate Director, Paid Media DTC & HCP Data Domain Owner to lead enterprise paid media data strategy across DTC and HCP channels. You will partner with agencies and internal teams to govern data practices, drive activation, and support measurement frameworks.

This role requires pharma industry experience, a strong data governance mindset, and a track record managing high-spend agency relationships in a matrixed organization.

Qualifications

• Pharma experience is required.
• 10+ years of relevant experience in media, media data, measurement, martech, or related disciplines.
• At least 6+ years of this experience within a leading media agency handling client spend > $500MM.
• Experience with DTC and HCP media data environments.
• Familiarity with MMx, NPI-level data, data pass back, taxonomy governance, and data validation processes.
• Proven track record building external agency and publisher data relationships.
• Knowledge of CRM, CDP, audience activation, and privacy workflows.
• Experience supporting martech and data governance initiatives in a large enterprise.
• Experience working in matrixed organizations with cross-functional stakeholders.
• Demonstrated ability to manage multiple priorities and workstreams.
• Strong written and verbal communication skills.
• Ability to build effective relationships with internal and external partners.

Responsibilities

• Enterprise Data Strategy – 70+ Brand Plans per year across DTC/HCP.
• Serve as the data SME on paid media data for DTC/HCP channels, shaping market POV.
• Ensure paid media data solutions align with enterprise data strategy.
• Identify opportunities to improve data utilization across activation, measurement, and optimization.
• Partner with APEX to define success metrics and integrate into enterprise measurement frameworks.
• Establish and embed clear ways of working across Media, APEX, BTS and other stakeholders.
• Enforce data governance frameworks with external agencies for data passback.
• Hold external agencies accountable for AbbVie data standards.
• Drive consistency in paid media data planning, activation, and validation across campaigns.
• Lead taxonomy governance and data standards with APEX.
• Create scalable processes for data ownership and execution.
• Collaborate with internal tech teams to ingest, model and make data available for measurement.
• Support audience activation and data integration across first/second/third-party data including CDP/CRM.
• Ensure privacy/regulatory governance with Legal/Privacy teams.
• Single point of contact for data workflow questions; educate stakeholders on data feasibility.
• Identify opportunities to streamline data workflows and reduce manual effort.
• Support MMx data validation and related integrity work.
• Translate technical data needs into actionable recommendations.

Job description

AbbVie in the United States is seeking an Associate Director, Paid Media DTC & HCP Data Domain Owner to lead enterprise paid media data strategy across DTC and HCP channels. You will partner with agencies and internal teams to govern data practices, drive activation, and support measurement frameworks.

This role requires pharma industry experience, a strong data governance mindset, and a track record managing high-spend agency relationships in a matrixed organization.