Senior Associate, Paid Media

RSO Resolute Digital, LLC; United States; On-site; USD 59,000 - 65,000; Full time

Job summary

Resolute, a data-driven media and measurement agency within The Weber Shandwick Collective, seeks a Sr. Associate, Paid Media in the United States. You will execute day-to-day digital and traditional media planning and buying, support in RFPs, and help optimize campaigns to meet client objectives.

Strong interpersonal skills and experience with Campaign Manager and DSPs are essential. You'll collaborate with the media, analytics, and client teams, manage pacing and monthly billing, and

Qualifications

• Bachelor's degree and 2-4 years of paid media planning and buying experience.
• Experience planning and buying across online and offline media channels.
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
• Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution.
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers.
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean).
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok.
• Google Analytics Certification is a plus.

Responsibilities

• Execute day-to-day digital and traditional media planning/buying with assigned accounts.
• Provide client service and problem solving in communications.
• Support media planning with RFPs and publisher/vendor shortlists.
• Develop holistic media plan recommendations aligned to client objectives.
• Assist with campaign reporting and stakeholder updates.
• Manage campaign pacing and support monthly billing processes.
• Collaborate with Creative and account teams to ensure assets meet specs.
• Train junior staff on platforms like Campaign Manager and DSPs.
• Engage with vendors and clients in meetings and presentations.

Skills

Interpersonal communication

Presentation skills

Analytical skills

Client service

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

DSP platforms

Meta Ads Manager

LinkedIn Ads

TikTok Ads Manager

Google Analytics

Job description

Agency: Weber Shandwick Job Function: Media Job Subfunction: Media Planning and Buying Job Description: The Company Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data driven approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).

Roles and Responsibilities

• The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management. Must be a problem solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.
• Media Planning and Buying:
  • Reviews media brief and sets planning process in motion
  • Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
  • Reviews partner proposals and filters/compiles most compelling proposals
  • Support in development of holistic media plan recommendations which deliver on client media objectives
  • Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
  • Support financial management by managing campaign pacing and supporting in monthly billing processes
  • Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
  • Works directly in Google Campaign Manager and/or other ad serving and reporting platforms, training junior members when needed.
  • Works directly in social platforms to execute, manage, and optimize campaigns.
  • When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
  • Assists with campaign reporting activities based on agreed upon client cadence
  • Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
  • Manages campaign execution from start to finish in partnership with account lead
  • Supports the needs of direct manager and supporting media team members
• External Relationship Management:
  • Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients.
  • In addition, will predominantly lead select client relationships with assistance from Manager.
  • Participates in internal and external client meetings and presentations as needed
  • Works closely with vendors to develop productive working relationships that drive results for clients
  • Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors.
• Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Salary range: $59,000 - $65,000 USD

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