Senior Associate, Paid Media

Resolute; Washington (District of Columbia); On-site; USD 59,000 - 65,000; Full time

Job summary

Resolute, a data-driven media and measurement agency, seeks a Sr. Associate, Paid Media to execute day-to-day planning and buying across digital and traditional channels.

You will support client service, craft holistic media plans, and collaborate with creative and analytics teams to optimize campaigns. You will manage pacing, help prepare materials, and use platforms like Google Campaign Manager, DSPs, and social ads managers to drive results for assigned accounts in a fast-paced agency

Qualifications

• Bachelor's degree and 2–4 years in paid media planning/buying.
• Experience across online and offline media channels.
• Strong ability to present and collaborate with clients and teams.
• Analytical mindset with KPI and attribution understanding.
• Experience with Google Campaign Manager or similar ad servers.

Responsibilities

• Execute day-to-day digital and traditional media planning and buying.
• Support client service activities and maintain strong relationships.
• Develop holistic media plan recommendations aligned to client objectives.
• Prepare materials and adapt presentations with feedback.
• Manage campaign pacing and assist monthly billing processes.
• Collaborate with Creative and media teams to ensure ad specs and strategy alignment.
• Utilize Google Campaign Manager and DSPs; run campaigns on Meta, LinkedIn, TikTok.

Skills

Interpersonal skills

Analytical skills

KPI & attribution understanding

Client communication

Presentation skills

Problem solving

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

DSP platforms

3rd party ad servers

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Google Analytics

Job description

The Company

Resolute is a data-driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands.

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

The Company

Resolute is a data-driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands.

Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective’s diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Omnicom Public Relations group (NYSE: OMC).

Roles And Responsibilities

The Sr. Associate, Paid Media would be responsible for executing day-to-day digital and traditional media planning/buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem-solver and professional in all communications both inside the agency and with clients. Sr. Associates must bring good interpersonal communication skills, collaborative spirit and solution-oriented thinking to deliver strategic support to client work.

Media Planning And Buying

• Reviews media brief and sets planning process in motion
• Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers or vendors
• Reviews partner proposals and filters/compiles most compelling proposals
• Support in development of holistic media plan recommendations which deliver on client media objectives
• Support development of internal or external presentation materials and adapts/finalizes based on internal and external feedback
• Support financial management by managing campaign pacing and supporting in monthly billing processes
• Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
• Works directly in Google Campaign Manager and/or other ad-serving and reporting platforms, training junior members when needed.
• Works directly in social platforms to execute, manage, and optimize campaigns.
• When applicable, executes self-serve programmatic campaigns through self-serve partner DSPs.
• Assists with campaign reporting activities based on agreed upon client cadence
• Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations
• Manages campaign execution from start to finish in partnership with account lead
• Supports the needs of direct manager and supporting media team members

External Relationship Management

• Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients. In addition, will predominantly lead select client relationships with assistance from Manager.
• Participates in internal and external client meetings and presentations as needed
• Works closely with vendors to develop productive working relationships that drive results for clients
• Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

• Bachelor's Degree and 2-4 years of experience planning and buying paid media campaigns
• Experience planning and buying across online and offline media channels
• Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors. Can demonstrate small group presentation skills.
• Excellent analytical skills and understanding of KPI’s and attribution
• Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
• Experience executing self-serve programmatic campaigns with DSP platforms.
• Experience working with media management tools (e.g. Mediaocean)
• Experience executing campaigns directly within social media Ads Managers, including Meta, LinkedIn, and TikTok
• Google Analytics Certification is a plus

Salary range: $59,000 - $65,000 USD

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Salary range: $59,000 - $65,000 USD