Senior Paid Acquisition Specialist

MobiSystems, Inc.; California (MO); Hybrid; USD 80,000 - 120,000; Full time

Job summary

A leading software company is seeking a Senior Paid Acquisition Specialist to enhance their marketing efforts. This role involves developing impactful campaigns across multiple platforms, optimizing budgets, and collaborating with creative teams to drive user acquisition. The ideal candidate will have a strong analytical background and extensive experience in managing paid acquisition campaigns.

Benefits

Additional health insurance with dental coverage

Corporate discounts

25 days paid yearly leave + additional days off

Opportunities for professional growth

Hybrid work model

Qualifications

• 5+ years managing paid acquisition campaigns, preferably for software products.
• Proven expertise with Google Ads, Facebook & Instagram campaigns.
• Experience with substantial budgets and multiple campaigns.

Responsibilities

• Develop and execute paid user acquisition campaigns across various platforms.
• Optimize six-figure monthly budgets to maximize performance.
• Generate reports with actionable insights and stay ahead of industry trends.

Skills

Analytical mindset

Data-driven strategies

Campaign management

Budget optimization

Tools

Google Ads

Facebook Ads

Instagram Ads

GA4

Looker Studio

QlikSense

Tableau

Job description

Founded in 2001, MobiSystems is a Bulgarian software company dedicated to empowering users with a better choice for office suite apps. Our feature-rich tools—MobiOffice and MobiPDF—offer a seamless, privacy-conscious, and affordable alternative to traditional office suite software for Windows, Android, iOS, and macOS. Trusted by over 550 million users worldwide, MobiSystems is committed to delivering accessible, cost-effective solutions that make work and personal tasks easier. Our headquartered in Sofia with a team of 200 and we have a sales office in San Diego, CA.

What are we looking for?

We are expanding our acquisition goals and looking for an experienced Senior Paid Acquisition Specialist to join our Marketing team. If you have a strong background in paid advertising, love data-driven strategies, and want to work on successful Windows & Mac applications, this opportunity is for you!

Responsibilities:

Develop and execute high-impact paid user acquisition campaigns across Google Ads, Microsoft Ads, Meta Ads and other relevant channels (search, display, video)

Optimize six-figure monthly budgets to maximize performance and drive sustainable growth

Identify new growth opportunities and expand into new market segments, focusing on the US and Europe

Collaborate with the creative team to optimize ad creatives and landing pages for better conversions

Ensure seamless integration with analytics platforms for accurate performance tracking

Generate weekly & monthly reports with actionable insights

Stay ahead of industry trends and continuously test new ideas for campaign improvement

Requirements:

5+ years of experience managing paid acquisition campaigns (preferably for software products)

Proven expertise with Google Ads, Facebook & Instagram campaigns

Strong analytical mindset and hands-on experience with tools like GA4, Looker Studio, QlikSense, or Tableau

Experience working with substantial budgets and managing multiple campaigns simultaneously

Knowledge of landing page optimization and ad creative strategies

Intermediate+ English level (fluency is a plus)

Experience in a software or technology company is an advantage

Microsoft Ads experience is a plus

What do we offer?

Working on inspiring products in a team of supportive professionals

Compelling salary and regular performance assessment with salary review

Work at the Headquarters of a product company and have a say in the direction of its products

Hybrid work model – possible 2 days per week work-from-home

A great location – right next to a metro station, Paradise Center and the best park in Sofia

Opportunities for professional growth and freedom to make an impact

Multiple secondary benefits: additional health insurance with dental care coverage, sport program, corporate discounts, 25 days paid yearly leave + additional days off, etc.

If you are interested, please send your CV in English and professional portfolio, only short-listed candidates will be contacted.

Let's Work Together

All applications will be treated with strict confidentiality in compliance with GDPR.