Senior Paid Acquisition Lead (Hybrid)

Bitpanda; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Stock option plan

OpenUP mental health resources

Extra 3 days PTO after 6 months

Udemy courses access

Company events

Merchandise

Parental leave

Onsite dining

Job summary

Bitpanda is seeking a senior growth marketer to own daily operations of Meta, TikTok, and Google campaigns across European markets. You will run creative tests with the in-house Studio, and execute incrementality and geo-lift experiments to improve CAC and payback.

You will collaborate with Growth Analytics and MarTech to ensure accurate tracking and attribution, turning insights into the next experiment and driving scalable growth.

Qualifications

• Experience running paid social and app campaigns at >€1m per month in-house.
• Experience with incrementality or geo-lift tests and interpreting results.
• Ability to judge performance by CAC, payback and customer quality rather than platform metrics.
• Experience briefing and coordinating with a Creative Studio or creative team.

Responsibilities

• Build, launch and optimize campaigns across paid social, app and search (Meta, TikTok, Google).
• Run structured creative and landing-page tests with clear hypotheses.
• Design and run incrementality and geo-lift tests; read results by cohort and customer quality.
• Collaborate with Growth Analytics and MarTech to ensure tracking and attribution are correct.
• Report performance in CAC/payback framework and translate learnings into the next experiment.

Skills

Meta ads

TikTok ads

Google ads

CAC analysis

Job description

Bitpanda is seeking a senior growth marketer to own daily operations of Meta, TikTok, and Google campaigns across European markets. You will run creative tests with the in-house Studio, and execute incrementality and geo-lift experiments to improve CAC and payback.

You will collaborate with Growth Analytics and MarTech to ensure accurate tracking and attribution, turning insights into the next experiment and driving scalable growth.