Senior Organic Growth Lead - Remote & AI-Driven

53 Stations; Northern (KY); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Function Health is seeking a Head of Organic Growth to lead product-led and content-led growth strategies that scale member acquisition without paid channels. You’ll own three pillars—K-Factor, CRO, and SEO/YouTube—driving experiments, briefs, and cross-functional collaboration with Product, Lifecycle, and Creative leadership.

You will build AI-enhanced growth systems, leverage data to optimize conversion, and recruit a lean team to execute fast in a remote-first environment.

Qualifications

• 10+ years in organic growth, SEO, or product-led growth with a track record of compounding results.
• Hands-on operator who runs experiments themselves — not just directs others to run them.
• Deep technical SEO fluency: crawl architecture, Core Web Vitals, schema, indexing strategy, and log-file analysis.
• Fluent in GEO and AI-driven search: how LLMs surface brands, signals that matter, and how to earn placement.

Responsibilities

• Own three pillars of growth: K-Factor, Funnel & CRO, and Search (SEO, GEO, YouTube).
• Lead experiments and ship briefs; review funnels and build scalable teams and processes.
• Collaborate with Product, Lifecycle, and Creative leadership to accelerate member growth.
• Build attribution models across referral, search, video, and lifecycle to guide investments.

Skills

Organic growth

SEO

Analytics (GA4/Amplitude)

A/B testing

AI tools usage

YouTube strategy

Tools

GA4

Amplitude

Looker

Job description

Function Health is seeking a Head of Organic Growth to lead product-led and content-led growth strategies that scale member acquisition without paid channels. You’ll own three pillars—K-Factor, CRO, and SEO/YouTube—driving experiments, briefs, and cross-functional collaboration with Product, Lifecycle, and Creative leadership.

You will build AI-enhanced growth systems, leverage data to optimize conversion, and recruit a lean team to execute fast in a remote-first environment.