Senior OOH Media Strategist

Onescreen; Boston (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Onescreen seeks a Senior OOH Media Planner to own the strategy and execution of out-of-home campaigns across diverse clients. You will lead vendor negotiations and guide junior planners, while shaping how the Onescreen platform evolves to improve planning craft.

You’ll operate independently, aligning with client objectives and internal teams to raise the bar for campaign effectiveness. You’ll bring 3–5 years of OOH experience, strong measurement tool knowledge, and comfort with data-driven

Qualifications

• 3 to 5 years of experience in OOH media planning
• Strong working knowledge of audience measurement tools (Geopath, Nielsen, Google Analytics, or similar)
• Exposure to campaign evaluation and attribution methodologies

Responsibilities

• Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives
• Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities
• Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE
• Operate as a power user of the Onescreen platform; surface product feedback to the product team
• Mentor and review the work of junior planners and associates; contribute to planning process and best practices

Skills

OOH media planning

Audience strategy

Campaign analytics

Client presentation

Tools

Geopath

Nielsen

Google Analytics

Job description

Onescreen seeks a Senior OOH Media Planner to own the strategy and execution of out-of-home campaigns across diverse clients. You will lead vendor negotiations and guide junior planners, while shaping how the Onescreen platform evolves to improve planning craft.

You’ll operate independently, aligning with client objectives and internal teams to raise the bar for campaign effectiveness. You’ll bring 3–5 years of OOH experience, strong measurement tool knowledge, and comfort with data-driven