Senior Media Planner

Onescreen; Boston (MA); On-site; USD 80,000 - 110,000; Full time

Job summary

Onescreen seeks a Senior OOH Media Planner to own the strategy and execution of out-of-home campaigns across diverse clients. You will lead vendor negotiations and guide junior planners, while shaping how the Onescreen platform evolves to improve planning craft.

You’ll operate independently, aligning with client objectives and internal teams to raise the bar for campaign effectiveness. You’ll bring 3–5 years of OOH experience, strong measurement tool knowledge, and comfort with data-driven

Qualifications

• 3 to 5 years of experience in OOH media planning
• Strong working knowledge of audience measurement tools (Geopath, Nielsen, Google Analytics, or similar)
• Exposure to campaign evaluation and attribution methodologies

Responsibilities

• Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives
• Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities
• Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE
• Operate as a power user of the Onescreen platform; surface product feedback to the product team
• Mentor and review the work of junior planners and associates; contribute to planning process and best practices

Skills

OOH media planning

Audience strategy

Campaign analytics

Client presentation

Tools

Geopath

Nielsen

Google Analytics

Job description

We give growing brands the confidence , defensibility , and predictability to buy and execute real world advertising like the strategic channel it is.

Vision

Be the strategic partner who has built the intelligence layer for brands to confidently extend their omnichannel campaigns into the real world.

Values - how we work

• We obsess over the customer's real problem
• Chase, say, do
• Move with urgency and intention
• Build with transparency
• Become the standard
• Bring the juice

Value Alignment

Onescreen hires and develops people with a builder's mindset: curiosity about how things actually work, a habit of pulling the thread past the first explanation to the structural cause, systems thinking that asks "what's the most efficient way to do this" before "how do I do this," and a discomfort with the status quo that shows up as extending the system instead of routing around it. We're services-led today, by design, but our enterprise value depends on proving a scalable platform model — which means every workaround, stale export, or side-doc this role creates or notices is a signal worth surfacing, not a convenience worth keeping quiet. This role is evaluated on the builder's mindset as directly as it's evaluated on its core responsibilities.

About the role

We’re looking for a Senior OOH Media Planner to join our Planning team. You’ll own the strategy and execution of out-of-home campaigns across a range of clients and verticals, lead vendor relationships and negotiations, and help raise the bar for planning craft across the team. This role is for an experienced planner who can operate independently, guide junior planners, and help shape how the Onescreen platform evolves.

Key responsibilities

• Campaign Strategy: Own audience strategy, market selection, and format mix for each campaign; build recommendations that tie back to client objectives
• Vendor management: Own OOH vendor relationships; lead negotiations to secure value, placement, and added-value opportunities
• Client Collaboration: Partner with AEs, account managers, and creative teams on objectives; present plans to clients and senior decision makers with the AE
• Platform and Product: Operate as a power user of the Onescreen platform; surface product feedback to the product team
• Team Development: Mentor and review the work of junior planners and associates; contribute to planning process and best practices

Skills and experience

CRITERION

REQUIREMENT

Experience

3 to 5 years of experience in OOH media planning, with demonstrated ownership of client campaigns

Technical skills

Strong working knowledge of audience and measurement tools (Geopath, Nielsen, Google Analytics, or similar); advanced spreadsheet skills; comfort in web-based planning platforms; exposure to campaign evaluation and attribution methodologies

Industry knowledge

Out-of-home media, retail media networks, ad tech / programmatic

Behaviours

Operates independently with sound judgment on priorities; confident presenting and defending a recommendation; invests in developing others; brings the builder’s mindset described below to everyday work