Associate OOH Media Planner

Onescreen; Boston (MA); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Onescreen is seeking an OOH Media Planner to support the planning team in developing and executing out-of-home campaigns for diverse clients. You will grow your planning craft, deepen your analytics, and become a power user of the Onescreen platform.

You will work in a hybrid role based in Boston or New York, collaborating with account managers, clients, and creative teams to ensure campaigns meet objectives and deliver insights.

Qualifications

• 1-3 years of experience in OOH or broader media planning.
• Familiar with core OOH formats (billboards, transit, experiential, DOOH).
• Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics or similar).
• Strong organizational skills and comfort managing multiple deadlines at once.
• Clear communicator - in writing, presentations, and across internal teams.
• Comfortable in spreadsheets and web-based planning platforms.
• Ability to work EST hours.
• Nice to have familiarity with campaign evaluation and attribution methodologies.

Responsibilities

• Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution.
• Build and maintain campaign plans, cost schedules, and performance summaries using internal tools.
• Research target audiences and analyze their characteristics, behaviors, and media habits.
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies.
• Become a proficient user of the Onescreen planning platform, and surface product feedback to product team members.
• Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners.
• Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines.
• Present media plans with the assistance of the Account Executive to clients and key decision makers.

Skills

OOH planning

Analytical

Communication

Time management

Excel / spreadsheets

Tools

GeoPath

Nielsen

Google Analytics

Job description

Onescreen is the modern platform for out-of-home advertising — making it easier for brands and agencies to plan, buy, and measure OOH campaigns across thousands of vendors and formats. We move fast, operate lean, and hold ourselves to a high standard on every campaign we run.

Onescreen is based out of Boston, Massachusetts and this is a hybrid role.

About the role

We're looking for a motivated OOH Media Planner to join our Planning team. You'll support the development and execution of out-of-home campaigns across a range of clients and verticals. This is a hands-on role for someone who's eager to grow their planning craft, sharpen their analytical skills, and become a power user of the Onescreen platform.

What you'll do

• Support end-to-end OOH campaign planning, from audience research and market selection through to proposal delivery and execution
• Build and maintain campaign plans, cost schedules, and performance summaries using internal tools
• Research target audiences and analyze their characteristics, behaviors, and media habits
• Collaborate with account managers, clients, and creative teams to align on objectives and strategies
• Become a proficient user of the Onecreen planning platform, and surface product feedback to product team members
• Manage relationships with OOH media vendors and support negotiations under the guidance of senior planners
• Juggle tasks across multiple active campaigns simultaneously, meeting internal and client deadlines
• Present media plans with the assistance of the Account Executive to clients and key decision makers

Qualifications

• 1-3 years of experience in OOH or broader media planning
• We are open to Boston or New York candidates
• Familiarity with core OOH formats (billboards, transit, experiential, DOOH) and how they fit into a broader media mix
• Working knowledge of audience and measurement tools (GeoPath, Nielsen, Google Analytics, or similar)
• Strong organizational skills and comfort managing multiple deadlines at once
• Clear communicator - in writing, presentations, and across internal teams
• Comfortable in spreadsheets and web-based planning platforms
• Analytically curious, with an eye for data and performance metrics
• Ability to work EST hours

Nice to have

• Familiarity with campaign evaluation and attribution methodologies