Senior Online Marketing Manager

Ascendion; Los Angeles (CA); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Bonus

Comprehensive benefits package

Job summary

Ascendion seeks a Senior PPC / Paid Digital Marketing Specialist to own the law firm's online advertising and lead-generation strategy in Los Angeles. You will lead paid search initiatives focused on personal injury leads, manage sizeable ad budgets, and collaborate with intake and leadership to improve conversion and client acquisition.

The role requires hands-on Google Ads/GA4 expertise, strong analytical skills, and a track record of optimizing campaigns for ROI in a high-volume legal

Qualifications

• 5+ years of hands-on PPC/paid digital advertising experience.
• Personal injury law firm experience strongly preferred.
• Strong knowledge of Google Ads, GA4 and conversion tracking.
• Experience with call tracking, lead attribution and optimization.

Responsibilities

• Manage and optimize PPC campaigns across Google Ads and other platforms.
• Develop paid search strategies to generate qualified personal injury leads.
• Manage budgets and optimize spend for maximum ROI.
• Conduct keyword research, bid management and campaign optimization.
• Monitor CPC, CPL, CPA and overall campaign performance.
• Track leads from click to intake and signed cases.
• Develop and test landing pages, ad copy and targeting strategies.
• Identify opportunities to improve lead quality and reduce costs.
• Collaborate with intake, marketing and leadership to improve conversions.
• Provide regular reporting and strategic recommendations.

Skills

PPC advertising

Budget management

ROI optimization

Analytical thinking

Independent work

Tools

Google Ads

GA4

Conversion tracking

Call tracking

Job description

A well-established and growing law firm is seeking a Senior PPC / Paid Digital Marketing Specialist to take ownership of its online advertising and lead-generation strategy.

Hands-on experience managing paid search and digital advertising for a personal injury law firm or other high-volume legal practice. This is an opportunity to play a key role in driving qualified leads and new client acquisition.

Responsibilities:

• Manage and optimize PPC campaigns across Google Ads and other digital advertising platforms
• Develop and execute paid search strategies focused on generating qualified personal injury leads
• Manage advertising budgets and optimize spend for maximum ROI
• Conduct keyword research, competitive analysis, bid management and campaign optimization
• Monitor and analyze CPC, CPL, conversion rates, cost per acquisition and overall campaign performance
• Track leads from initial click through intake and signed case
• Develop and test landing pages, ad copy, keywords and targeting strategies
• Identify opportunities to improve lead quality and reduce acquisition costs
• Work closely with intake, marketing and leadership teams to improve overall lead conversion
• Provide regular reporting and recommendations to firm leadership
• Stay current on Google Ads, paid search, SEO/SEM, analytics and digital advertising trends

Qualifications:

• 5+ years of hands-on PPC / paid digital advertising experience
• Personal injury law firm experience strongly preferred
• Demonstrated experience managing significant paid advertising budgets
• Strong knowledge of Google Ads, Google Analytics/GA4 and conversion tracking
• Experience with call tracking, lead attribution and conversion optimization
• Strong analytical and problem-solving skills
• Ability to understand the relationship between advertising spend, lead quality and signed cases
• Proven track record of improving campaign performance and ROI
• Strong communication skills and ability to work independently

Preferred:

• Previous in-house experience with a personal injury law firm
• Experience advertising in highly competitive legal markets
• Experience managing Google Local Services Ads, Meta Ads and/or other paid media channels
• Experience tracking campaigns through the complete lead-to-client acquisition funnel

Compensation

The anticipated salary range for this position is $130,000–$170,000 plus bonus and a comprehensive benefits package. Final compensation will be based on experience, technical expertise, education, and overall qualifications.