Senior Marketing PPC Specialist

Ascendion; Los Angeles (CA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

Benefits eligibility

Job summary

Ascendion is seeking a PPC/Senior Marketing Specialist for a distinguished California-based personal injury law firm. You will manage paid search campaigns, refine acquisition strategies, and optimize CPL, CPA, and ROI in a high-volume environment.

Ideal candidates have proven PPC experience in the legal/PI space, strong Google Ads expertise, and the ability to translate data into growth. This role emphasizes lead quality, conversion-friendly landing pages, and measurable revenue impact.

Qualifications

• PPC / paid search experience required.
• Personal injury, legal marketing, or lead-generation experience strongly preferred.
• Strong understanding of Google Ads and paid search strategy.
• Experience managing meaningful advertising budgets.
• Understanding of conversion tracking, attribution, analytics, and performance reporting.

Responsibilities

• Manage and optimize PPC campaigns across major paid search platforms.
• Develop and execute paid acquisition strategies for personal injury campaigns.
• Monitor and optimize CPL, CPA, conversion rates, lead quality, and ROI.
• Conduct keyword research, audience targeting, bid management, and budget optimization.
• Build and test ad copy and landing-page strategies.
• Identify trends and opportunities within the competitive personal injury advertising landscape.
• Provide actionable reporting and recommendations to leadership.
• Continuously test, learn, and improve campaign performance.

Skills

PPC / paid search

Google Ads

Budget management

Analytics & attribution

Lead-generation

Job description

Employment Type: Full-Time

About the Opportunity

The Firm represent an established and rapidly growing personal injury law firm seeking a PPC / Senior Marketing Specialist with proven personal injury or legal lead-generation experience.

This is an exciting opportunity for a performance-driven digital marketer who understands that successful paid advertising isn't simply about clicks - it's about generating qualified leads, controlling acquisition costs, improving conversion rates, and ultimately driving revenue.

You'll have the opportunity to play a meaningful role in a sophisticated, high-volume acquisition environment while working with a firm that has built a significant presence across California.

Why This Opportunity Stands Out

• Work directly within the high-value personal injury market
• Own and optimize paid search and digital advertising campaigns
• Have a measurable impact on lead generation and revenue
• Work in a data-driven environment where performance matters
• Join an established firm with $400M+ recovered for clients
• Support a growing organization with a broad California footprint
• Work alongside a team focused on aggressive growth, client service, and measurable results

What You'll Do

• Manage and optimize PPC campaigns across major paid search platforms
• Develop and execute paid acquisition strategies for personal injury campaigns
• Monitor and optimize CPL, CPA, conversion rates, lead quality, and ROI
• Conduct keyword research, audience targeting, bid management, and budget optimization
• Build and test ad copy and landing-page strategies
• Identify trends and opportunities within the competitive personal injury advertising landscape
• Provide actionable reporting and recommendations to leadership
• Continuously test, learn, and improve campaign performance

What We're Looking For

• Proven PPC / paid search experience
• Personal injury, legal marketing, or lead-generation experience strongly preferred
• Strong understanding of Google Ads and paid search strategy
• Experience managing meaningful advertising budgets
• Understanding of conversion tracking, attribution, analytics, and performance reporting.

Salary and Other Compensation:

The annual salary for this position is between $110,000 - $180,000. Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits: The Company offers the following benefits for this position, subject to applicable eligibility requirements: