Senior Marketing Manager

Ascendion; Los Angeles (CA); On-site; USD 160,000 - 200,000; Full time

Job summary

Ascendion is seeking a Senior Marketing Manager in Los Angeles to own the multi-channel paid acquisition engine for a premier plaintiff personal injury law firm. You will manage Google Ads, Local Services Ads, and Meta campaigns in a mature, well-instrumented setup with clean data pipelines.

You will build dashboards, optimize for signed cases, guide future team expansion, and collaborate with creative, analytics, and operations.

Qualifications

• 5+ Years Google Ads experience.
• Personal Injury niche experience; CA preferred.
• LSA & CallRail hands-on expertise.
• Offline conversions with legal intake CRMs (Lead Docket, Filevine).
• Meta campaigns: paid social strategy and testing.
• Scripts & analytics: able to edit/deploy Google Ads scripts; BI tool familiarity (Domo).
• Certifications, SQL, and API experience.

Responsibilities

• Google Ads strategy: architecture, keywords, negatives, testing across California.
• Google Local Services Ads: statewide campaigns, budget deployment, service areas, lead scoring.
• Connect CallRail/CRM (Lead Docket/Filevine) via Domo back into Google Ads to optimize for signed cases.
• Paid Social (Meta): direct campaign strategy, audience targeting, testing across Facebook/Instagram.
• Scripts & Automation: deploy/maintain Google Ads scripts for pacing, anomaly detection, reporting.
• Executive Reporting: build KPI dashboards and deliver performance insights to firm leadership.

Skills

Paid media strategy

Analytics

Budget management

Leadership potential

Education

Google Ads certifications

Tools

Google Ads

Local Services Ads

CallRail

Lead Docket

Filevine

Domo

SQL

API integration

Job description

A premier, high-growth plaintiff personal injury law firm based in Los Angeles is seeking a Senior Marketing Manager to take end-to-end ownership of its multi-channel paid acquisition engine. This is not a rebuild, you are stepping into a well-instrumented, fully mature infrastructure with established conversion history, advanced call tracking, custom landing pages, and clean data pipelines.

While this role is currently a high-impact senior individual contributor, you will have a clear trajectory to scale and lead an internal paid media team, starting with dedicated creative and social specialists under your direction.

Key Responsibilities

• Google Ads Strategy: Manage full account architecture, keywords, negatives, and testing across California.
• Google Local Services Ads: Oversee statewide LSA campaigns, budget deployment, service areas, and lead scoring.
• Closed-Loop Attribution: Connect CallRail and CRM systems (Lead Docket/Filevine) via Domo back into Google Ads to optimize for signed cases.
• Paid Social (Meta): Direct campaign strategy, audience targeting, and creative testing across Facebook and Instagram.
• Scripts & Automation: Deploy and maintain Google Ads scripts for budget pacing, anomaly detection, and reporting.
• Executive Reporting: Build KPI dashboards and deliver performance insights directly to firm leadership.

Qualifications & Requirements

• 5+ Years Google Ads: Proven record managing 7-figure annual spend.
• Personal Injury Niche: Direct personal injury search experience required (California preferred).
• LSA & CallRail: Hands-on expertise with Google Local Services Ads and CallRail setup.
• Offline Conversions: Experience driving value-based bidding via legal intake CRMs (Lead Docket, Filevine).
• Meta Campaigns: Strong working knowledge of paid social strategy and creative testing.
• Scripts & Analytics: Ability to edit and deploy Google Ads scripts; proficiency with BI tools (Domo preferred).
• Plus: Google Ads certifications, SQL, and API experience.

Salary and Other Compensation:

The annual salary for this position is between $160,000 - $200,000 Factors which may affect pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.