Senior Omnichannel Merchandising Strategist

academy; Katy (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Academy Sports + Outdoors is seeking an experienced Online Merchandising Leader to execute digital category strategies across product assortments, navigation, and content. You will collaborate with Buyers, Marketers, and Digital Product teams to optimize performance and surface priority products for conversion.

You will leverage analytics to drive category improvements, manage seasonal campaigns, and coordinate with Merchandising and Marketing for aligned messaging across online and in-store

Qualifications

• Education and experience align with online merchandising and category management.
• Proven ability to translate merchandising principles to the digital space.
• Experience with web analytics to evaluate category performance and customer behavior.

Responsibilities

• Execute the defined online merchandising strategy for the category to achieve sales, profit, and inventory turn goals
• Provide data-driven input to Buyers regarding which products and brands should be featured online
• Continuously evaluate and maintain the category navigation and filtering system on the website
• Build, update, and test category hierarchy and facets to ensure an intuitive customer experience
• Curate and optimize product listing pages and visual merchandising
• Define and apply product ranking rules and utilize "searchandising" tactics to surface priority products
• Plan and execute category components of seasonal campaigns and promotions on the site
• Collaborate with Merchandising and Marketing to ensure consistency between online and in-store merchandising
• Analyze sales performance, web analytics, and customer behavior to identify opportunities
• Partner with Ecomm Content, Design, and SEO teams to optimize for organic traffic
• Work with On-Site Search team to manage search tuning for category queries
• Partner with Digital Product Management to test site feature enhancements
• Support major brand partners and launches
• Develop understanding of Academy's policies, procedures and safety rules
• Duties may change; other duties as assigned

Skills

Merchandising principles

Searchandising concepts

Data analytics

Excel for sales analysis

Commercetools

SEO concepts

Cross-functional collaboration

Education

High School diploma or equivalent

Bachelor's degree in Business, Marketing, Merchandising or relev ant field of study

Tools

Adobe Analytics

Quantum Metric

Job description

Academy Sports + Outdoors is seeking an experienced Online Merchandising Leader to execute digital category strategies across product assortments, navigation, and content. You will collaborate with Buyers, Marketers, and Digital Product teams to optimize performance and surface priority products for conversion.

You will leverage analytics to drive category improvements, manage seasonal campaigns, and coordinate with Merchandising and Marketing for aligned messaging across online and in-store