Senior Engagement Strategist

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Fingerpaint Group, a health and wellness advertising agency, seeks a senior engagement/digital strategist who blends strategic thinking with hands-on execution to map customer journeys, analyze IQVIA data, and connect digital dots across channels.

You will shape omnichannel strategies for both HCP and DTC projects, work with CRM platforms like Salesforce Marketing Cloud or Marketo, and oversee SEO tools, analytics, and content integration.

Qualifications

• 2–5 years of digital marketing or CRM experience, pharma agency preferred.
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo.
• Ability to manage HCP lists and integrate IQVIA data into targeting and measurement.
• Strong working knowledge of SEO platforms including GSC and SEMrush.
• Comfortable using Google Analytics to derive actionable insights.
• Familiarity with customer journey mapping tools or frameworks.
• Understanding of core UX/UI principles.
• Experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing.
• Strong presentation and collaboration skills; comfort leading client conversations.

Responsibilities

• Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are integrated into broader marketing plans.
• Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy.
• Manage and segment HCP lists to fuel targeted, personalized campaigns.
• Map customer journeys across channels to identify content needs, optimization points, and experience gaps.
• Support omnichannel planning through audience personas, micro-journeys, and engagement pillars.
• Track digital trends, emerging technologies, and performance data to inform innovation and recommendations.
• Experience with conducting competitive website audits.
• Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms.
• Experience developing website SEO markup, including structured data (schema).
• Collaborate with media, content, and development partners to ensure consistent, high-impact execution.
• Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations.

Skills

CRM experience

Presentation skills

Customer journey mapping

Cross-functional collaboration

SEO/SEM knowledge

Tools

Salesforce Marketing Cloud

Marketo

IQVIA

Google Analytics

SEMrush

Google Search Console

Miro

Ziflow

Job description

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.

Objectives Of This Role

We’re looking for a senior engagement / digital strategist who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized, but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools.

This role is ideal for someone who can move seamlessly between high-level strategic planning and hands-on execution—particularly within HCP marketing but will touch both HCP and DTC projects.

Key Responsibilities

• Partner with account, brand and scientific strategy, media, and creative teams to ensure digital, omnichannel and CRM strategies are seamlessly integrated into broader marketing plans
• Leverage tools and data (IQVIA, Google Analytics, CRM systems) to understand audience behavior and inform channel strategy
• Manage and segment HCP lists to fuel targeted, personalized campaigns
• Map customer journeys across channels to identify content needs, optimization points, and experience gaps
• Support omnichannel planning through audience personas, micro-journeys, and engagement pillars
• Track digital trends, emerging technologies, and performance data to inform innovation and recommendations
• Experience with conducting competitive website audits
• Apply research and best practices in SEO/SEM using platforms such as Google Search Console, SEMrush, and other relevant platforms
• Experience developing website SEO markup, including structured data (schema)
• Collaborate with media, content, and development partners to ensure consistent, high-impact execution
• Facilitate client-facing engagements, including workshops, planning sessions, and strategic presentations

Qualifications

• 2–5 years of digital marketing or CRM experience (pharmaceutical agency experience strongly preferred)
• Hands-on experience with Salesforce Marketing Cloud and/or Marketo
• Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
• Strong working knowledge of SEO platforms including GSC, SEMrush, etc. (AI SEO tools experience preferred)
• Comfortable using tools like Google Analytics to derive actionable insights
• Familiarity with customer journey mapping tools or frameworks
• Understanding of core UX and UI principles
• Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketing
• Strong presentation and collaboration skills; comfort leading client conversations
• Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow
• Global pharmaceutical clients digital experience a plus

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace,

You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.