Digital Strategy Manager - Healthcare & Pharma

US Health Partners, LLC; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Fingerpaint Group is seeking a Manager of Digital Strategy to lead digital engagement for medical affairs brands. You will support social media, SEO, UX in partnership with design teams, and CRM/email initiatives while collaborating with account and scientific services teams to maximize client impact.

The role emphasizes data-driven decision making, industry trend tracking, and ongoing optimization of digital programs within a healthcare/Pharma context.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–6 years of digital consulting, creative and/or strategy experience (Healthcare/Pharma required)
• Experience with major pharma clients and agency experience
• Strong writing, communication, and presentation skills
• Strategic thinker with ability to operationalize
• Experience with social media strategies and digital marketing tactics

Responsibilities

• Supports digital strategy development and execution for assigned clients.
• Contributes to digital case study creation and performance reporting.
• Develops insights for brand planning and opportunities.
• Develops, implements, and manages social media campaigns and community strategies.
• Keeps informed on industry trends and platform changes; communicates implications to clients.

Skills

Digital strategy

Social media

SEO

CRM

Email marketing

Analytics

Client collaboration

Digital advertising

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Moz

SEMRush

Screaming Frog

Email on Acid/Litmus

Job description

Fingerpaint Group is seeking a Manager of Digital Strategy to lead digital engagement for medical affairs brands. You will support social media, SEO, UX in partnership with design teams, and CRM/email initiatives while collaborating with account and scientific services teams to maximize client impact.

The role emphasizes data-driven decision making, industry trend tracking, and ongoing optimization of digital programs within a healthcare/Pharma context.