Senior Negotiator, Digital Investment

Zenith; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental and vision insurance

401k plan

Paid time off

Job summary

Zenith, part of PLUS+ by Publicis, seeks a proactive Associate Planner to support day-to-day execution of digital and print campaigns for Technology and Financial sector clients. You will learn Zenith’s Live ROI approach and collaborate with top teams across strategy, media, analytics, and operations.

You will gain hands-on experience in campaign management, vendor relations, and data-driven insight generation while developing your skills in presentation and reporting to clients.

Qualifications

• Bachelor's degree in marketing/advertising or related field.
• 2+ years of digital media buying/planning experience.
• Experience planning digital campaigns for B2C and B2B and presenting to clients.
• Excellent verbal and written communication, interpersonal and detail-oriented skills.
• Strong analytical, research and quantitative abilities.
• Hard-working, resourceful, thrives in fast-paced environments.
• Advanced Excel and PowerPoint skills including formulas, VLOOKUP, pivot tables.
• Understanding of the technology marketplace and key publishers/trends.
• Experience with Prisma and DCM preferred; Nielsen/Comscore preferred.

Responsibilities

• Assist planning and implementation for digital and print campaigns across clients in Technology and Financial sectors.
• Lead campaign management tasks including vendor liaison and reporting.
• Provide training and support for Assistant Planners on billing, reporting, trafficking, analytics, and research.
• Assist in presenting data, insights, and media recommendations to clients.
• Develop knowledge of consumer habits across media channels.
• Create POVs to assess media opportunities and value.
• Manage vendor billing, IOs, monthly reports, discrepancies, and reconciliations.
• Support social/LinkedIn campaigns targeting financial advisors; analyze and optimize content.

Skills

Digital media buying

Campaign planning

Client presentations

Verbal & written communication

Analytical skills

Fast-paced environment

Advanced Excel

PowerPoint

Technology marketplace knowledge

Education

B.A. or B.S. in Marketing/Advertising or related field

Tools

Prisma

DCM

Nielsen

Comscore

Job description

Company Description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

This position requires a highly motivated person to assist in the day to day execution of a(n) account(s). They will be activating digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra.

Responsibilities

• Assist with planning and implementation for client accounts across digital and print for clients in the Technology and Financial sectors
• Plays a leading role in all aspects of campaign management including vendor liaison and reporting
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Assist in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client
• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc.
• i.e. Nielsen, Comscore, Strategy, TNS, adrelevance, Quantcast, and others
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platform: Medialets, Vindico, DFA
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Conquer Magazine Positioning Reports
• Continuously search for opportunities to be positive and to share the positive side to every situation

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 2+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must have strong analytical, research, and quantitative skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and DCM preferred
• Experience with Research tools such as Nielsen, Comscore preferred

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/12/2026.