Associate Director, Programmatic

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 97,000 - 156,000; Full time

Job summary

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and

Qualifications

• 5+ years Digital operations and media technology experience.
• Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics.
• Experience using or launching data, attribution or programmatic tools.
• Track record of building successful client relationships.
• Strong presentation skills.
• Demonstrated ability to think strategically.

Responsibilities

• Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
• Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
• Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
• Build, maintain and grow client relationships and client business
• Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
• Build and maintain relationships with data and technology vendors and internal agency counterparts
• Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
• Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Ensure team delivers upon objectives within budget and time parameters
• Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Skills

Digital operations

Media technology

DSPs

DMPs

Mobile innovations

Data analytics

Strategic thinking

Presentation skills

Self-starter

Cross-functional teamwork

Job description

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

This Associate Director position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person to lead the day to day management of the technical end of the Precision team. This individual will develop/ deliver/ inspire our audience first approach as a mantra and help champion that spirit to their team, while positioning Publicis as an Interactive strategy leader.

Responsibilities

• Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
• Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
• Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
• Build, maintain and grow client relationships and client business
• Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
• Build and maintain relationships with data and technology vendors and internal agency counterparts
• Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
• Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
• Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
• Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
• Ensure team delivers upon objectives within budget and time parameters
• Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

• 5+ years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
• Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc
• Experience using or launching data, attribution or programmatic tools
• Track record of building successful client relationships
• Strong presentation skills
• Strong written and verbal communication skills
• Demonstrated ability to think strategically
• Must be a self-starter who works well in a fast-paced, team-oriented environment
• Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
• Significant experience in a service, delivery and/or customer focused organization is required
• Must have demonstrated ability to gets things done through 'un-owned’ resources
• Must have outstanding motivational and interpersonal skills
• Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

#LI-SC5

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.