Senior MMM Data Scientist - Marketing Growth Modeling

Peloton Interactive; New York (NY); On-site; USD 174,000 - 213,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

Equity awards

Employee Stock Purchase Plan

Paid time off

Job summary

Peloton Interactive is seeking a Senior Data Scientist focused on Marketing Mix Modeling (MMM) to build and scale our in‑house global marketing measurement capability. You will own the development, validation, and evolution of models measuring the incremental impact of marketing investments across channels, markets, and outcomes.

The role requires hands‑on MMM experience, strong statistical programming skills, and the ability to translate complex analytical outputs into actionable

Qualifications

• Proven hands-on MMM development and evolution.
• Strong statistics background for marketing measurement and econometrics.

Responsibilities

• Develop, maintain, and enhance global Marketing Mix Models measuring incremental marketing impact across channels, products, markets, and business outcomes.
• Translate MMM outputs into business recommendations for Marketing, Finance, and executives.

Skills

Marketing Mix Modeling

MMM methodology

Python

R

Bayesian methods

Model validation

Education

Advanced degree in statistics/data science

Tools

Python

R

SQL

Tableau

Job description

Peloton Interactive is seeking a Senior Data Scientist focused on Marketing Mix Modeling (MMM) to build and scale our in‑house global marketing measurement capability. You will own the development, validation, and evolution of models measuring the incremental impact of marketing investments across channels, markets, and outcomes.

The role requires hands‑on MMM experience, strong statistical programming skills, and the ability to translate complex analytical outputs into actionable