Senior Meta Paid Social Strategist — Lead (Remote)

Clients Blackbox, Inc.; McAllen (TX); Teletrabalho; USD 110 000 - 150 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Resumo da oferta

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing.

You will lead conversations with financial adviser clients, manage Meta campaigns, and craft direct-response copy for video sales letter assets. You will report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.

Qualificações

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to manage campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.

Responsabilidades

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Conhecimentos

Paid media strategy

Client communication

Direct-response copywriting

Campaign optimization

Analytical skills

Ferramentas

Meta Ads Manager

Pixels & tracking

Calendly

Zapier

AI tools

Descrição da oferta de emprego

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and creative testing.

You will lead conversations with financial adviser clients, manage Meta campaigns, and craft direct-response copy for video sales letter assets. You will report to the Associate Director of Operations and be directly accountable for client performance, relationships, and retention.