Senior Paid Media Strategist - Meta (Remote)

Clients Blackbox, Inc.; Virginia; On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid time off

Training & Development

Work From Home

Flexible schedule

Performance bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and reporting. You will lead client conversations, manage Meta performance, and craft direct-response copy and VSL scripts for financial services audiences.

You will develop testing strategies, optimize funnels, and ensure robust tracking and lead routing. This is a senior hands-on role reporting to the Associate Director of Operations with strong emphasis on

Qualifications

• 5+ years hands-on paid media experience with substantial Meta responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls and prepare performance reports 24 hours before calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build client relationships to support retention, renewals, and referrals.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Set up and troubleshoot tracking and integration workflows (Calendly, Zapier).
• Diagnose underperforming campaigns and adjust strategies to improve results.

Skills

Client strategy

Meta advertising

Lead generation

Direct-response copy

Performance reporting

Account management

Client communication

Analytics

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and reporting. You will lead client conversations, manage Meta performance, and craft direct-response copy and VSL scripts for financial services audiences.

You will develop testing strategies, optimize funnels, and ensure robust tracking and lead routing. This is a senior hands-on role reporting to the Associate Director of Operations with strong emphasis on