Senior Meta Paid Media Strategist & Funnels Lead

Clients Blackbox, Inc.; Houston (TX); Remoto; USD 69.000 - 115.000; Tempo pieno

Vantaggi offerti da questo lavoro

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Descrizione del lavoro

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing.

You will lead conversations with clients, optimize Meta campaigns for lead generation and appointments, and craft direct-response copy and VSL scripts. You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention while coordinating with editors and using AI-driven research to accelerate

Competenze

• 5+ years hands-on paid media experience
• Experience managing multiple client accounts and leading client strategy conversations
• Strong direct-response copywriting skills including ad copy and scripts
• Experience with conversion tracking, pixels, and marketing automation
• Excellent communication, organizational, analytical, and problem-solving skills

Mansioni

• Own a portfolio of client accounts and serve as the primary strategic point of contact
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps
• Prepare and send bi-weekly performance reports ahead of scheduled calls
• Translate performance data into clear recommendations and strategic decisions
• Build client relationships that support retention, renewals, and referrals
• Identify and address account risks and opportunities
• Set up and optimize Meta campaigns focused on lead generation and appointment booking
• Manage budgets, audiences, bid strategies, and campaign structure
• Monitor performance against cost-per-appointment and other KPIs
• Develop testing strategies across audiences, offers, messaging, and campaigns
• Write direct-response copy and video scripts for financial services audiences
• Collaborate with video editors and provide clear creative direction
• Use AI tools to accelerate research while maintaining quality

Conoscenze

Paid media

Client strategy

Copywriting

Creative testing

Analytics

Communication

Strumenti

Meta Ads Manager

Calendly

Zapier

Descrizione del lavoro

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing.

You will lead conversations with clients, optimize Meta campaigns for lead generation and appointments, and craft direct-response copy and VSL scripts. You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention while coordinating with editors and using AI-driven research to accelerate