Senior Meta Paid Media Strategist & Copy Lead

Clients Blackbox, Inc.; New York (NY); On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will drive end-to-end campaigns, collaborate with copy teams, and guide testing and optimization to meet lead-generation and appointment goals.

You will report to the Associate Director of Operations and manage multiple accounts, ensuring retention, renewals, and referrals through data-driven recommendations and proactive account management.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Set up tracking, pixels, calendars integrations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.

Skills

Meta ads management

Lead generation

Direct-response copy

Video scriptwriting

Analytics & reporting

Client communication

Project management

Tools

Meta Ads Manager

Calendly

Zapier

Pixels & tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will drive end-to-end campaigns, collaborate with copy teams, and guide testing and optimization to meet lead-generation and appointment goals.

You will report to the Associate Director of Operations and manage multiple accounts, ensuring retention, renewals, and referrals through data-driven recommendations and proactive account management.