Senior Meta Paid Media Lead - WFH, Flexible Schedule, Bonus

Clients Blackbox, Inc.; Washington (District of Columbia); On-site; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across Meta advertising, strategy, messaging, testing, and client communications. You will manage a portfolio end-to-end, lead client conversations, and craft direct-response copy and VSL scripts.

You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention, while optimizing campaigns and funnels with data-driven decisions.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting client retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and act as the primary strategic contact.
• Lead bi-weekly client calls and present performance, strategy, and testing priorities.
• Prepare and send bi-weekly performance reports ahead of calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build and maintain strong client relationships to support retention, renewals, and referrals.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment bookings.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and identify changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, and variables.
• Write direct-response ad copy and video sales letter scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.

Skills

5+ years paid media experience

Meta advertising responsibility

Client-facing strategy conversations

Direct-response copywriting

Creative testing and messaging

Tracking pixels & conversion tracking

Communication, organization, analytics

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist / Paid Media Lead to own client performance across Meta advertising, strategy, messaging, testing, and client communications. You will manage a portfolio end-to-end, lead client conversations, and craft direct-response copy and VSL scripts.

You will report to the Associate Director of Operations and be accountable for client performance, relationships, and retention, while optimizing campaigns and funnels with data-driven decisions.