Senior Meta Paid Media Lead — Remote, High-Impact Growth

Clients Blackbox, Inc.; Plano (TX); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing. You will manage a portfolio of accounts, lead client calls, and translate data into actionable recommendations.

The role requires hands-on Meta advertising expertise, strong copywriting, and the ability to drive structured testing across campaigns. Remote work options and competitive compensation accompany a robust benefits package.

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls covering performance and strategy.
• Prepare and send performance reports at least 24 hours before calls.
• Translate performance data into actionable recommendations and decisions.
• Build strong client relationships to support retention and referrals.
• Proactively identify account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointments.
• Manage budgets, audiences, bid strategies, account structure, and testing.
• Monitor performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and implement optimizations.
• Develop structured testing strategies across audiences, offers, messaging, creative, and variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks and messaging variations for testing.
• Use AI tools to accelerate research while maintaining quality.
• Set up tracking, pixels, and conversion events; configure Calendly and Zapier integrations.

Skills

Paid media

Copywriting

Analytics

Campaign optimization

Client management

Funnel design

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across media buying, strategy, messaging, and testing. You will manage a portfolio of accounts, lead client calls, and translate data into actionable recommendations.

The role requires hands-on Meta advertising expertise, strong copywriting, and the ability to drive structured testing across campaigns. Remote work options and competitive compensation accompany a robust benefits package.